Unique Visitors: Unique visitors to the page. Excludes multiple visits by the same user.
Visitor Metrics: Line graph that shows the number of page views over time.
Demographics: Similar to the follower demographics, this section provides demographics of your page visitors.
Remember that visitor analytics give you data about who has visited your page, but not metrics about the performance of the content. Make sure to fill out all sections of your company page to optimize the visitor experience.
Linkedin Updates (Posts):
In this section, you have metrics that help you determine if your company's posts are generating engagement or are relevant to your target audience. How is it measured?
Impressions : Number of times a post was shown to a user.
Video Views: When at least 3 seconds of a video have been phone number lookup indonesia watched or the CTA has been clicked.
Clicks: Number of times a business post or page was clicked.
CTR : Click-through rate per impression.
Likes: Number of likes on your post.
Shares: Number of shares in your post.
Follows: Number of people who click follow.
Engagement Rate: (Clicks + Likes + Comments + Shares + Follows / Impressions)
LinkedIn Followers:
In this section, you are given metrics on who follows your business page, focusing on types of followers as well as their demographics.
How is it measured?
Total Followers: Total number of followers of your business page.
Organic Followers: Followers acquired without advertising spend.
Sponsored Followers: Followers acquired through paid ads.
Demographics : Follower demographics broken down by location, job function, industry, and company size.
Trends : Line graph showing the trend of followers over time.
Measuring content on LinkedIn to adapt to the user
“People are afraid to create content on LinkedIn, so the network was very grateful to those who created it. LinkedIn is very focused on recruiting and job searching, and has not put as much focus on content creators. We are working to expand the niche of creators,” Juan said.