Commercial benefits:
Better communication with web development teams
Ability to make quick, minor website updates
Improved understanding of website performance factors
Enhanced capability to implement marketing tools and tracking
More informed decision-making about website features
To acquire this skill, learn the basics of HTML, CSS, and JavaScript. Familiarize yourself with popular CMS platforms like WordPress. Practice building and customizing simple websites.
Beginners should start by creating a personal brazil whatsapp number list website using a CMS like WordPress. Focus on understanding site structure, basic customization, and how to add marketing-related features like forms and tracking codes.
Analytical Skills
In this section, we’ll explore five essential analytical skills for digital marketers: Data Analysis, Google Analytics, A/B Testing, Social Media Analytics, and Conversion Rate Optimization (CRO).
1. Data Analysis
Data Analysis in digital marketing involves collecting, processing, and interpreting data to gain insights and inform marketing decisions. It requires understanding various data types, statistical concepts, and data visualization techniques.
Commercial benefits:
Data-driven decision making
Improved campaign performance and ROI
Better understanding of customer behavior
Identification of new opportunities and trends
More effective budget allocation
To acquire this skill, learn basic statistics, data visualization techniques, and how to use data analysis tools like Excel or Google Sheets. Take online courses in data analysis for marketing.
Beginners should start by analyzing simple datasets, such as website traffic or social media engagement metrics. Focus on identifying trends and drawing actionable insights from the data.
Avinash Kaushik, Digital Marketing Evangelist at Google, says: “The goal is to turn data into information, and information into insight. All data in aggregate is crap, but specific data, for specific purposes, can be priceless.”