In the event that there are several brands in a company, each brand must have its own social media team with each area manager but always sharing the same company objectives and aligned with the organization's social media usage policy.
While this does not usually happen in SMEs, list of phone number in philippines in large companies, if there is no exhaustive control of each of the social channels, other profiles or pages that some department has created or that were created in the past begin to appear, with some change of manager because the substitutes opened new profiles.
There may even be pages created by fans of the brand, either to do a favour or to take advantage of the company's reputation, and in the latter case, the pages are difficult to remove.
The social media manager is the person responsible for creating a social media guide with a company policy that explains to the rest of the employees how they should act on social channels.
The brand's reputation must be protected by having corporate guidelines for the use of social networks, which, although also necessary in an SME, in large companies, its creation is much more complex.
A social media policy will motivate your employees to share the company message in a consistent and responsible way.