KPIs of an email marketing campaign panel
Even though your email software will provide you with detailed KPIs for each whatsapp number in australia email marketing campaign, it is important to create your own template. This will make it much easier for you to determine whether your goals have been met or not.
Use a clean and attractive design. Don't try to cram too much information onto one page. Use graphics to make it easier to understand at a glance.
Focus on the most important data. For example, if all your contacts are from the same area, there's no need to highlight the geographic breakdown of your subscribers.
Highlight your best-performing campaigns. Which campaigns have performed better in the past? You could do a comparative analysis between a successful campaign and one that hasn't performed as well. This will make it easier to understand what went wrong.
Include your subscribers’ journeys. Each customer journey can have its own open rates, clicks, etc.
Look at trends. Are subscribers going up or down? Are they clicking more or less?
Specify mobile and desktop data. These types of metrics can help you determine which types of emails (including templates) might work best for different segments.
In short, evaluating these KPIs of an email marketing campaign and knowing the reason for each result is optimal for improving your strategies. This way, you can gather all the information related to your campaigns in a single panel.
Are you ready to extract value from some of the metrics that make up the ideal email marketing report? To do so, having email marketing software like MDirector that automates a large part of the processes is essential.
At this point, you already know that designs are important, that communication automation is essential, and that factors such as humanization can help you in your strategy. So, what more could you ask of Colombian companies that are doing well in email marketing?
For example, they should include buttons for their social networks. Social networks are also excellent platforms for making content go viral . Why would an email forget the option to share it on social networks? If you do, you will be limiting yourself.
8.- Mestizo
Colombian companies that are doing well in email marketing: Mestiza
The Mestiza beer example is one of the most inspiring on this list. For its design, its creativity, the mix of colours and pieces . The graphic is not only eye-catching because it highlights all the types of beer with a clear image. In addition, it is able to indicate to the user what each of them is made of. Making reference to flavours, ingredients and textures. In this way, a kind of storytelling is created that captivates the reader.
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Content marketing has become all about people and relationships. That's why many email marketing strategies are built around a story.
It is storytelling and user experience that drives a person to interact with your product and makes them decide to continue spending time with your brand or not. Therefore, this is one of the clear examples that in order to sell, there is no need to emphasize discounts or offers. A well-told story can be enough.
9.- Colombia Startup Summit
Colombian companies that are doing well in email marketing
A simple example of how the right graphics and simple copy can help you achieve the goal of reaching a specific audience . This newsletter from the Colombia Startup Summit seeks to boost registrations for the conference, something that is clear from the very beginning of the message.
In addition, the brand is always given value. That is why it appears both in the subtitle and in the URL that should be visited in case more information is needed.
10.- Designplus
Colombian companies that are doing well in email marketing
Finally, another Colombian company that is doing well in email marketing is Designplus. A good example is the message in their thank you email.
The goal is not to promote a product or service, nor to provide any kind of discount or offer, but to thank the customer for having accompanied the brand for a period of time, promising that what is to come will be even better.
These types of pieces serve to build loyalty, retain and create stronger bonds with customers , since they notice that the communication has not been created simply for commercial purposes, but for human purposes.
As you can see, these are just 10 examples of campaigns from Colombian companies that are doing well in email marketing. But there is a wide range of options that you can explore.
However, they all have one thing in common: they work with professional software. This starts with choosing an excellent email marketing platform like MDirector . Only then will you be able to exploit all your creativity and compare it with the performance data of your email campaigns.