Blog posts: Your company's blog should be considered as another sales tool. You canada cell phone number shouldn't limit yourself to corporate or product news, but you should take advantage of the posts to resolve the most common questions among buyer personas . Many of them will be related to how much a certain service costs, what advantages it offers that others don't have, etc.
Ebooks and guides: There is a lot of superficial information on the Internet, but the truth is that finding material that goes into depth on certain topics is quite complicated. Creating guides or ebooks that delve into a specific subject with truthful and relevant information will be something that the client will value positively and will earn the company points.
Video tutorials: the saying goes that a picture is worth a thousand words, and the truth is that in industrial sales processes a video or a demo is much better than any call the salesperson can make. Giving the potential client a didactic view of how the tool works will be much more effective and convincing than doing it over the phone.
Success stories: In the last phase of the sales funnel, the potential client usually demands information that demonstrates the effectiveness of the company in the services it offers. Having success stories prepared that explain how a client has achieved their objectives thanks to your company's services will be the definitive point in closing the sale.
Now that you know that content marketing is the missing piece of the puzzle in your sales strategy, you can start applying it and see how your sales skyrocket.