SEO and SXO Synergy: Combined Strategies for Optimized SEO and User Experience
ByAude SalakPosted onApril 9, 2024
SEO and SXO Synergy: Combined Strategies for Optimized SEO and User Experience
Your site must remain at the forefront, it must attract and satisfy, it is a major challenge for the development of your business. It is therefore important to master the codes and strategies that will make your site a winner.
Advances in SEO and user experience technologies and strategies philippines phone number example have now enabled considerable progress. You need to jump on the bandwagon so that your site does not appear on the last page of search engines and benefit from record conversion rates .
SEO and SXO strategies are your preferred partners to guarantee you a result that meets your expectations; by combining them, you maximize your chances.
Summary
What is search engine optimization?
While SEO is essential to the success of your business, there is no magic formula. You need to implement a personal and tailor-made strategy , adapted to your means, objectives and your overall marketing strategy.
There are several levers that can help you increase your visibility , adapt them to you.
How to define SEO?
Search Engine Optimization, SEO (Search Engine Optimization) is also called natural referencing. It is the process of improving your site, at different levels, with the sole aim of increasing its visibility and notoriety .
To generate attention, you need to make your pages visible in search results. SEO is therefore the technique that will boost the visibility of your website.
What are the main SEO levers?
For your website to be well referenced , it must be well understood by search engines. To do this, learn to speak the same language as them and make your content visible and well ranked .
The basics of SEO are based on 3 fundamental elements:
Technical SEO : optimizing the technical aspects of the website
SEO content : optimization of each page of your site, title tags, descriptions, slug
Link building : referencing external links, leading to other web pages
You need to master these elements to put all the chances on your side, but SEO is not the only element that will impact your referencing.
What is Search Experience Optimization?
It doesn't matter how good your content is if people can't use your site or get discouraged. Your site needs to be readable and functional to keep your users engaged and loyal .
How to define SXO?
SXO is Search eXperience Optimization. It is the combination of SEO and user experience .
This strategy will optimize the entire user journey, from search to navigation on your site. SXO creates the necessary conditions for the click made by the Internet user to be the last of his digital search journey . That is to say, to allow you to find all the information on the visited site without having to click on another link , or go back .
What are the main SXO levers?
SXO combines two approaches: SEO and UX ( User eXperience).
UX is the ergonomics and design of your site. It allows users to benefit from a quality browsing experience , increasing conversion , thanks to easy access to the information sought.
There are several major factors that contribute to UX:
Visual design
Using the features
Accessibility (e.g. responsive design) and page speed
When these two approaches are put together, your results can be greatly maximized.