Therefore, to make the most of images, you need to optimize them to increase the popularity of your content on social media and in search results. If you optimize images correctly, they can play a vital role in improving your SEO campaign.
This is how you optimize your images for SEO
Before you include any images in your posts, you should maximize your content for Google by doing the following:
Use the appropriate file name for your image (relevant keywords separated by commas, not the name provided by a camera or image bank).
Choose the right image format, speed matters.
Reduce the file size to make it load faster.
Create engaging captions with keywords.
Add your keywords to the alt text and title of your images (don't overload them, the alt text should make sense to those using screen readers).
Include structured data in the image .
Also, for social media, image quality is key to increasing engagement on your posts. So, choose high-quality images and optimize them as well. Read this article to learn more about how to optimize your photos.
5. Build relationships through active conversations
One of the best ways to increase engagement on your social media accounts is to build relationships (brand-consumer partnerships). Relationships build trust and credibility. They also help you understand your target consumer, their needs, and the pain points they are trying to solve.
So, when they notice that you are interested in their problems, it becomes easier for them to connect with you. And the best place for this type of interaction is social media. You can interact with them through social groups, forums, and marketing profiles.
You don't have to wait for your ideal client to come to you. Take the initiative and start a conversation with your audience.
Ask relevant questions to find out how and what they think about your brand.
Ask what they think about your latest post.
Find questions that have been asked on the platform and provide helpful answers.
Respond to user comments.
Create a survey to understand what they would like to read in the future on your blog.