"Earlier, our "Robot" worked in test mode,

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Roskomnadzor identifies unmarked advertising on the Internet using special software called "Robot". Thanks to the system, 32 administrative investigations have already been launched, said Larisa Ishchuk, deputy head of the department for organizational development and information technology at Roskomnadzor.

and three months ago it bosnia and herzegovina whatsapp number databa se switched, so to speak, to combat duty. It checks not only the presence of the identifier, but also the information that was transferred to the ERIR. If a violation is detected, and after the expiration of the deadlines it continues, then "Robot" generates material for initiating administrative cases. Our employees, of course, double-check. So far, 32 such administrative investigations have been initiated. The first decrees have already been issued based on the results of our "Robot" work," she said at the summit on interaction of the industry with government bodies within the framework of the National Advertising Forum.

From September 1, 2022, market participants will transfer data on all advertising in the Russian segment of the Internet to a single system.

Amendments to the Law "On Advertising", which provide for the collection of data on all advertising in the Russian segment of the Internet in a single system, came into force on September 1, 2022. All advertising on the network, except for advertising in TV programs and TV shows, radio programs and radio shows, is now marked with the word "advertisement". The exception is advertising of own products, which is distributed by e-mail or by sending messages to groups of users. All other advertising, along with the mark, must also contain an indication of the advertiser or a website with information about it.

The Unified Register of Internet Advertising (ERIR) was created to record, store and process such data. It includes, among other things, information about advertisers and advertising distributors, operators of advertising systems, and advertising intermediaries.