After A Few Weeks Of Initial Testing

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Eager To Highlight The Platform's Potential, But Aware Of The Learning Curve Required To Understand User Behavior, We Began Our Efforts To Drive New Customer Conversion To Writeraccess. Our Initial Strategy, Among Many Others, Involved Inserting And Testing Calls To Action (Ctas) On Our Blog, Directing Visitors To The Writeraccess Home Page. The Initial Hypothesis Was Plausible: By Directing People To The Writeraccess Home Page , We Would Give The User A More Comprehensive View Of The Platform, Increasing Understanding And Persuasion.

As A Result, We Would Achieve A Higher Conversion Rate For algeria email list Signups.writeraccess Landing Page , Our Blog Became An Incredible Source Of Traffic For Writeraccess. There Were Several Ctas Directing Users To Learn About The Platform And Sign Up After Consuming The Information On The Home Page. While This Approach Was Informative, We Were Working Under The Assumption That Potential Users Needed A More Detailed Understanding Before They Committed To Signing Up And Starting To Use The Platform.

By Directing Users To The Website, We Achieved A Conversion Rate Of ,%. In Other Words, % Of The People We Directed To The Writeraccess Website Signed Up For Our Platform. The Decision To A/b Test To Improve Resultsafter More Than Six Months Of Directing Users To The Writeraccess Homepage, We Formulated A New Hypothesis: “what If The Home Page Is Being An Obstacle In The Customer Journey? Could Redirecting Them Directly To The Signup Page Increase Conversion Rates?” In Addition To This Hypothesis, We Observed That Several Companies, From Different Markets, Were Directing Their Users Directly To The Registration Pages Of Their Platforms.