Through them you will see the companies that have captured a large share over time and, if you investigate further, what tactics have worked for them along the way against their competitors.
The fact that “Established players” have low growth rates indicates that philippines number list they have a fairly constant flow of traffic, but it does not increase month by month.
It may be a comfortable position, but it can also be quite vulnerable if there are “game changers” ready to pounce on those parts of the audience that might have been overlooked.
If you are in the “Established players” quadrant, check the status of investments of new entrants that may challenge your position.
You may find that you need to increase your budget in certain areas to stop them in their tracks and keep your current customers.
You should also check the status of your “Leaders” in case a similar budget increase would allow them to gain ground and get some of your clients.
This appears to have been the case for levi.com and abercrombie.com in the example below.
Both companies tactically leveraged their status as “Established players” to trap gapfactory.com in the “Leaders” quadrant for 6 months:
Market potential - Established players vs Leaders
If you find your competitors in the “Established players” quadrant, investigate their traffic sources to understand how they got there.
Find out where your website visitors are coming from and change the time period of your search to view peaks and troughs.
If you're seeing a significant amount of direct traffic, they're relying heavily on the strength of their brand and may have reduced their brand awareness marketing budget as a result.
Most established players have larger budgets and will maintain their position for some time unless consumer demand decreases or competition increases.