Server response time is the duration between a client's request to the server and the server's response. Keeping this time below 200 milliseconds (ms) is considered optimal for performance.
Why is it important?
Faster page loading: Quick server responses contribute to faster page loading.
Reduced bounce rates: Users are less likely to abandon slow-loading pages.
SEO Advantage: Google recommends keeping server list of indian phone numbers response times below 200ms to improve rankings.
How to adapt
Optimize server performance:
Upgrade your hosting: Use a reliable and well-resourced hosting service.
Use caching mechanisms: Implement server-side caching to serve content faster.
Optimizing database queries:
Indexing database tables: Improve query performance by indexing frequently accessed data.
Optimize Queries: Review and optimize slow-running SQL queries.
Use content delivery networks (CDN):
Distribute server load and reduce latency by serving content from servers closer to the user.
Monitor performance:
Use monitoring tools to track server response times and identify bottlenecks.
4. Validation of HTTP status codes (200, 301, etc.)
What is
HTTP status codes are standardized responses that indicate the outcome of a client's request to a server. The most common codes are 200 (OK), 301 (Moved Permanently), 404 (Not Found), etc.
Why is it important?
Accurate communication: Correct status codes inform browsers and search engines about the status of requested resources.
SEO Impact: Incorrect status codes can make crawling and indexing difficult, affecting search rankings.
User Experience: Users may encounter errors or be incorrectly redirected if status codes are misconfigured.
How to adapt
Make sure the status codes are correct:
200 OK: For successful requests where the content is available.
301 Redirects: Use for permanent URL changes to drive traffic and preserve SEO value.
302 Redirects: Use for temporary redirects.
404 Not Found: Used when content is absent and there is no redirection.
Implement custom error pages:
Provide helpful error pages that guide users back to relevant content.
Periodic audits:
Use tools like Screaming Frog or Google Search Console to identify and fix incorrect status codes.
Monitor redirect chains:
Avoid long redirect chains or loops, as they can slow down page loading and confuse search engines.
5. Using canonical headers to avoid duplicates