5. Develop Your Employer Brand
By improving the workplace culture and environment, you’ll be improving employee satisfaction, and thus increasing your Glassdoor rating. Be sure to welcome new employees with an effective onboarding system and encourage an overall positive company culture. It’s about creating a workspace that people want to share with others.
Marketing teams need to work with HR to develop a promotional campaign for your employer brand. This will help to manage your company’s reputation online, including on Glassdoor.
7. Don’t Fake Reviews
Some companies have forced people to uk email address list submit positive reviews, or create fake reviews. These are easy to spot and once uncovered can cause a lot of harm to your reputation as a company.
8. Make Internal Improvements
Your company may need to improve upon certain elements. For to improve work-life balance, or helping remote workers to succeed.
9. Build Your Glassdoor Profile
Ensure your Glassdoor profile is fully filled out with all of the relevant information about your company. This shows an active and invested approach to the platform. You can share content with people, letting your videos and photos help to showcase the company culture and benefits of working for your company.
10. Repeat and Review
Optimize your profile and content, and continually review your ratings to ensure you’re responding to all feedback received. Staying active will ensure you’re able to build upon positive reviews and improve them over time.
10 Ways to Improve Your Glassdoor Rating
The Importance of Having Positive Glassdoor Ratings
Glassdoor ratings matter - they can attract and deter candidates from working at your company. There are many ways to improve your rating, and this needs to be a focal point for HR teams. With the 10 points mentioned above in mind, you can develop an effective Glassdoor strategy for your company.
The benefits of improving your HR are paramount to business success. Book a meeting with us at Nexa to develop a winning strategy that’ll attract the best talent, help you retain it, and encourage people to share about it on the likes of Glassdoor.