Today, business owners need to understand the differences between these two platforms and learn how both software’s can work together to
Before we dive into the benefits of using both platforms together, let’s take a look at their differences and what each platform offers.
CRM & CMS - More Powerful Together Than Apart
What is a Content Management System?
A Content Management System (CMS) is usually the first system businesses use when setting up their business. This is because a CMS offers a central hub for you to manage your online and website content. A website is the home of your business and a CMS will be able to keep your home in tip-top shape. That is: you want your “home” to be aesthetically pleasing, accessible and have space for everything you need to showcase.
A CMS comes with a variety of options for business owners. Through the system, you are able to either use a predesigned website template or you can create your very own design and customized website from scratch.
Key Features of a CMS
Web hosting: Store your website and data in your CMS or integrate it with another web hosting platform.
Domain names: Create a custom domain for your website.
Content library: Store all of your images, content and videos to publish on your site.
Site editor: Edit the layout or style of your site by using drag and drop functions or code.
eCommerce store: Create an online store or catalog of products and integrate a payment portal into your CMS.
The above are just some of the classing features offered with a CMS and as this technology is evolving, some platforms offer more advanced features.
What is a Customer Relationship Management Platform?
A Customer Relationship Management (CRM) syste uk number for whatsapp m is one of the most transformational technologies the business world has ever seen. This is because a CRM is designed to align marketing, sales and service departments while creating the most streamlined processes to date. The software has the power to organize and manage lead and customer data, segment this information and use it to further marketing, lead nurturing and sales efforts.
Key Features of a CRM
Contact Management: Store lead and customer data including all contact details and social media accounts.
Lead and Customer Tracking: Track every interaction a customer has had with your business, from phone calls, emails and website visits to support requests and purchase history.
Lead Management: Segment, score and follow up on leads based on their engagement and interaction and the likelihood of converting into customers.
Email Management: Run personalized email campaigns based on your individual lead/customer to ensure they receive the right message, at the right time.
Pipeline Management: Track and manage the sales process at every stage of the buying cycle while assigning specific tasks or follow-ups with team members.
Analytics and Reporting: Gain performance data about customers and deals which assists in future marketing and sales predictions.
The above are just the most classic CRM features. The more powerful CRM systems also provide marketing automation and document management process solutions.
CRM and CMS platforms provide different services, as seen above. Most businesses begin their journey using a CMS and a CRM will usually come later (as the business grows and a client base is built.) However, many businesses are missing out on a great opportunity by separating the two platforms in their entirety. Each platform serves a purpose but if the platforms are strategically used together - businesses can expect extraordinary results.
Let’s take a look.