How Marilyn Makes Working with Advertising on Wildberries Easier
To understand which ads on Wildberries are effective, sellers use marketplace reports. But this is not very convenient:
there is a lack of important statistics on advertising on Wildberries - for example, ROI, DRR;
the format is not always convenient - it is impossible to download statistics for all products at once, the report for each campaign with the most important indicator "Orders for the macedonia telegram number database amount" has to be viewed separately;
there is no possibility to introduce your own metrics based on business needs;
It is difficult to group and systematize data, for example, to compare the results of Ozon and WB.
These problems are solved by Marilyn, a service for automating the management of advertising campaigns on the marketplace.
Own user metrics. Many advertising analysts need more metrics than Wildberries shows. For example, the marketplace cannot calculate ROI, because it requires additional data. Marilyn allows you to create formulas to track the indicators you need automatically. All important metrics are available in one window, without unloading to Excel and recalculations.
Convenient visual dashboards. Customize the charts as you see fit. For example, columns or a pie chart are suitable for comparing values, and a line chart is suitable for analyzing dynamics. And if several employees work with reports, each of them can choose an individual convenient display.
Let's consider the possibilities in more detail
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