analysis feature through the Keyword Overlap graph .
You can click on any of the overlays you see, for example, all the keywords that a selected competitor is ranking for that you aren't.
The list of these words will be displayed in a table like this:
SEMrush News March - Keyword Overlap
Using the filters available in the table, you can compile the list of “Shared” keywords for which each of the domains/URLs/subfolders/subdomains ranks.
This can help you in the first steps when optimizing the pages of your website.
If you have already made good progress with your SEO strategy, try to find those “Weak” keywords for which your competitor’s domain ranks better than yours.
You can also find out which important words are not positioned in the top 100 (Lost).
“Strong” keywords for which your competing domain ranks lower than yours, as well as keywords that are “Unique” to you, are also visible thanks to the filters.
These are probably the most powerful and rewarding options for you, so it's important to be prepared for