Educate your target audience with educational writing

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Finally, once you've created your sequence, all that's left is to write your messages . Here too, it's extremely important to use copywriting that perfectly matches your target audience's pain points. You need to help your audience understand your value proposition by offering answers to everyday problems .

In the case of MeltingSpot, we started from the observation that the concept of community was not yet popular in France. That is why we focused on educational writing, explaining how the development of a community could make everyday life easier.

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Customer support via customer communities is becoming common in the SaaS industry. It allows users to find answers quickly while reducing the number of accounts handled by Customer Success Managers (CSMs).

This way, a CSM can spend 100% of their time on high-potential accounts, and lower-priority accounts can still vp maintenance email list convert. We’ve seen over 25% conversion in freemium and trial users thanks to self-service.

Would it be relevant to limit CS team interactions on low touch users on {{companyName}} ?

In all cases, we advise you to:

Be very transparent in your advertising writing,
Refer to your previous touchpoints when moving between channels to accentuate the feeling of human contact .
Subject:
Customer Community at {{companyName}}

Hello {{firstname}} !

I've identified that {{customAttribute3}} So I imagine you have a significant number of users on {{companyName}} and potentially CSMs managing many more accounts than they should.

With Meltingspot, I help B2B SaaS companies reduce low-touch user-generated support (especially free trials and freemium) through customer communities.

A self-service support approach, increasingly in demand by SaaS users, that helps reduce the number of accounts served by your CSMs.

Have you considered creating a community for {{companyName}} ?

These are the essential points to take into account to maximize the performance of your campaign . Let's now see how to evaluate your success.

The results of LaGrowthMachine's multi-channel campaign
It would be an unfortunate shortcut to associate the success of a campaign simply with the conversion rate . And although this represents the most significant value in terms of business, it is essential to closely analyze the activation rate, the acceptance rate and the response rate .

Using LaGrowthMachine, you can find all the statistics directly in the tool. You can even access statistics by channel , so you can see at a glance which one is working best and adjust your strategy in the blink of an eye.