Webinars
An effective form of outreach that can replace an e-book is webinars, which are also among the most popular lead magnets, with nearly 25% of marketers using them. Due to their interactivity and condensed form, a webinar is an ideal lead magnet that will provide value to the recipient in the form of free knowledge and help you build a reputation as an expert.
Industry Report
A form of lead magnet that is highly respected by potential customers, but at the same time sometimes difficult to create, is an industry report. Unlike an eBook, which often contains a subjective opinion, an industry report is based on solid data and market research. For this very reason, its creation can be quite a challenge. At ConQuest Consulting, we can help you create an effective lead magnet in the form of a promotional report.
A great way
to attract potential customers is to create a custom questionnaire, where, in addition to the email address or other contact details of potential new customers, you can obtain additional information about their knowledge status or preferences. It is important not to forget the value of the lead magnet for the recipient. Remember that great lead magnets should also provide value, so provide useful content in the form of trivia, explanations of questions or answers from other contest participants, among other things.