When your prospect attends a webinar:
Posted: Sat Jan 25, 2025 5:22 am
Follow up with a thank you email
As with downloadable content, it's important to follow up with leads after they've attended a webinar.
Useful tip
In that email, be sure to include a link to the webinar recording.
You can also use this opportunity to send any additional resources that they might be interested in. That way, even if your leads didn’t have time to attend the live event, they can still benefit from the valuable information you shared.
Schedule a demo or offer a free trial of your product/service
If your leads have attended a webinar, they are probably interested in learning more about your offer.
Scheduling a demo is a great way to start a conversation and see if there's a match.
It's also a great opportunity to get them to use a free trial of your product or service so they can see the business development directors email list value for themselves.
By offering a free trial, you remove the risk factor and it's easier to get them to agree to take a trial.
So far we have seen the endless possibilities of lead automation. If you are not sure where to start, we have you covered!
Below is our list of the best lead automation tools to use in 2022.
Top 5 Lead Automation Tools:
There are many lead automation solutions on the market, some of them comprehensive and others focused on specific tasks.
Here are some of the most reputable programs and solutions, ranked by their effectiveness in specific competencies.
Lead Generation:
LaGrowthMachine: LaGrowthMachine is one of the most effective lead generation software on the market. It offers a wide range of features such as webhooks, live chat, LinkedIn automation, etc.
Leadberry: Leadberry is a great solution if you're looking for an all-in-one B2B lead generation tool . It offers email drip campaigns, lead generation forms, web scraping, and much more.
SalesLoft: SalesLoft is a comprehensive sales acceleration platform that offers a wide variety of features including lead enrichment , sales intelligence, email follow-up, and more.
Lead qualification:
LeadForensics: LeadForensics is a great solution for those looking for a lead scoring tool. It offers features like webhooks, live chat, LinkedIn automation, and much more.
CallRail – CallRail is also a great option for those who need to work on their lead qualification strategies . It offers features like call tracking, lead generation forms, lead management, and much more.
Lead nurturing:
HubSpot Sales: HubSpot Sales is a great option for those looking for an all-in-one sales solution. It offers a suite of features including lead management, email integration, CRM integration, and more.
Pardot: Pardot is a great solution for those looking for a complete lead nurturing tool. It offers features like lead scoring, email drip campaigns, and much more.
Marketo: Marketo is a great option for those who need a robust lead nurturing tool. It offers features like drip campaigns, lead capture forms, webhooks, and more.
As with downloadable content, it's important to follow up with leads after they've attended a webinar.
Useful tip
In that email, be sure to include a link to the webinar recording.
You can also use this opportunity to send any additional resources that they might be interested in. That way, even if your leads didn’t have time to attend the live event, they can still benefit from the valuable information you shared.
Schedule a demo or offer a free trial of your product/service
If your leads have attended a webinar, they are probably interested in learning more about your offer.
Scheduling a demo is a great way to start a conversation and see if there's a match.
It's also a great opportunity to get them to use a free trial of your product or service so they can see the business development directors email list value for themselves.
By offering a free trial, you remove the risk factor and it's easier to get them to agree to take a trial.
So far we have seen the endless possibilities of lead automation. If you are not sure where to start, we have you covered!
Below is our list of the best lead automation tools to use in 2022.
Top 5 Lead Automation Tools:
There are many lead automation solutions on the market, some of them comprehensive and others focused on specific tasks.
Here are some of the most reputable programs and solutions, ranked by their effectiveness in specific competencies.
Lead Generation:
LaGrowthMachine: LaGrowthMachine is one of the most effective lead generation software on the market. It offers a wide range of features such as webhooks, live chat, LinkedIn automation, etc.
Leadberry: Leadberry is a great solution if you're looking for an all-in-one B2B lead generation tool . It offers email drip campaigns, lead generation forms, web scraping, and much more.
SalesLoft: SalesLoft is a comprehensive sales acceleration platform that offers a wide variety of features including lead enrichment , sales intelligence, email follow-up, and more.
Lead qualification:
LeadForensics: LeadForensics is a great solution for those looking for a lead scoring tool. It offers features like webhooks, live chat, LinkedIn automation, and much more.
CallRail – CallRail is also a great option for those who need to work on their lead qualification strategies . It offers features like call tracking, lead generation forms, lead management, and much more.
Lead nurturing:
HubSpot Sales: HubSpot Sales is a great option for those looking for an all-in-one sales solution. It offers a suite of features including lead management, email integration, CRM integration, and more.
Pardot: Pardot is a great solution for those looking for a complete lead nurturing tool. It offers features like lead scoring, email drip campaigns, and much more.
Marketo: Marketo is a great option for those who need a robust lead nurturing tool. It offers features like drip campaigns, lead capture forms, webhooks, and more.