Buying B2B Leads: Problems and Alternatives
Posted: Sat Jan 25, 2025 5:29 am
While there are tempting reasons to buy email lists, there are many problems you will encounter if you decide to do so. Especially in the case of B2B leads. Recipients in a corporate environment are subject to a large number of rules and regulations.
Generally speaking, sending spam emails can naturally damage your brand reputation if they are targeted at the general public. And in addition to damaging your brand, it can also harm the reputation of your email and domain. This means that you can end up in spam even when you send normal emails to contacts you already know.
Emails are very well protected by companies for fear of malware. They have an IT department that somehow regulates everything that comes in or out. Even if you respect email sending limits , sending purchased emails to companies is a risk.
Over the years, many rules have been developed for their systems in order to protect against spammers. One canadian ceo email list of these rules includes the use of a filtering system to catch any email before it reaches the recipient.
For these reasons and the following issues are why you should consider literally every other possible alternative to buying a list.
You'll never know which B2B leads you're buying.
The first problem with buying B2B leads is that you have no idea if the data provided is correct. If you buy an email list, you have no way of knowing if you are getting what you paid for. Some lists may even contain randomly generated emails .
The sad reality is that there are companies out there who are willing to send you a randomly generated email list - whether it's real or not - just to make money. Even those companies that can provide some semblance of verification are probably hiding some aspect of the content.
These companies: 1. Could be selling you fake email addresses, 2. Are recruiting people who may not be in your target market, and 3. Are providing you with people who are not willing to receive an email about your service and who don't know you.
The database is probably out of date.
Did you know that out of a list of 1,000 emails, 250 of them will be out of date within a year? People change jobs, cancel or change emails, or stop using them altogether. This means that for any list you get, you have no idea when the emails were collected. Therefore, you have no idea if your purchase is worth 75% of the money in the first place.
If an email database is not updated (at least) every year, you will automatically get at least 200 bounces. Sending emails to closed emails in high numbers will put you on a red flag list. This will hurt your sending reputation with email platforms like Outlook and Gmail.
It doesn’t end there. If the database is not up to date, the likelihood of not receiving responses is much higher. Lower response rates on Google also mean a lower threshold for sending emails. Once Gmail sees that you are sending more emails than you should be receiving, you enter a kind of “watch list” within their system.
If you do this too much, you will be added to the senders blacklist and no one will hear from you again.
Generally speaking, sending spam emails can naturally damage your brand reputation if they are targeted at the general public. And in addition to damaging your brand, it can also harm the reputation of your email and domain. This means that you can end up in spam even when you send normal emails to contacts you already know.
Emails are very well protected by companies for fear of malware. They have an IT department that somehow regulates everything that comes in or out. Even if you respect email sending limits , sending purchased emails to companies is a risk.
Over the years, many rules have been developed for their systems in order to protect against spammers. One canadian ceo email list of these rules includes the use of a filtering system to catch any email before it reaches the recipient.
For these reasons and the following issues are why you should consider literally every other possible alternative to buying a list.
You'll never know which B2B leads you're buying.
The first problem with buying B2B leads is that you have no idea if the data provided is correct. If you buy an email list, you have no way of knowing if you are getting what you paid for. Some lists may even contain randomly generated emails .
The sad reality is that there are companies out there who are willing to send you a randomly generated email list - whether it's real or not - just to make money. Even those companies that can provide some semblance of verification are probably hiding some aspect of the content.
These companies: 1. Could be selling you fake email addresses, 2. Are recruiting people who may not be in your target market, and 3. Are providing you with people who are not willing to receive an email about your service and who don't know you.
The database is probably out of date.
Did you know that out of a list of 1,000 emails, 250 of them will be out of date within a year? People change jobs, cancel or change emails, or stop using them altogether. This means that for any list you get, you have no idea when the emails were collected. Therefore, you have no idea if your purchase is worth 75% of the money in the first place.
If an email database is not updated (at least) every year, you will automatically get at least 200 bounces. Sending emails to closed emails in high numbers will put you on a red flag list. This will hurt your sending reputation with email platforms like Outlook and Gmail.
It doesn’t end there. If the database is not up to date, the likelihood of not receiving responses is much higher. Lower response rates on Google also mean a lower threshold for sending emails. Once Gmail sees that you are sending more emails than you should be receiving, you enter a kind of “watch list” within their system.
If you do this too much, you will be added to the senders blacklist and no one will hear from you again.