What can a GDD plan bring to your B2B company?
Posted: Sat Jan 25, 2025 9:34 am
Does it make sense to document your Demand Generation strategy?
Are you in the business-to-business (B2B) world? If so, you know there is one key: B2B marketing must and needs to generate demand.
However, according to different studies carried out with Latin American companies, only 30% of B2B companies have documented their Demand Generation (GDD) plans.
Looking at this data, we ask ourselves… What is the use of a formal and documented GDD plan?
Why create a B2B demand generation plan?
First things first: before we answer whether it is useful to document it, let's think about why it is useful to think about a B2B Demand Generation plan.
I'll give you some pros of having it:
Demand generation is at the heart of any B2B marketing strategy, and in the B2B business world it is it directors managers email list especially important to keep your company top of mind with potential customers.
The planning process is an excellent excuse to make the different areas of the company work as a team, in pursuit of a common goal (selling more)
When you have a plan, you have clear guidelines to communicate to work teams, coordinate efforts, and establish monitoring metrics.
And what would happen if you decide not to take the time to create a plan?
Without a Demand Generation plan, your company may make the mistake of undertaking isolated actions, depending on the ideas of those who promote them, without a clear and agreed-upon guideline, in line with business objectives.
Without a plan, there is no connection between marketing efforts and business goals.
The lack of a plan demotivates teams, creating the feeling of “not knowing why we are doing things.”
Are you in the business-to-business (B2B) world? If so, you know there is one key: B2B marketing must and needs to generate demand.
However, according to different studies carried out with Latin American companies, only 30% of B2B companies have documented their Demand Generation (GDD) plans.
Looking at this data, we ask ourselves… What is the use of a formal and documented GDD plan?
Why create a B2B demand generation plan?
First things first: before we answer whether it is useful to document it, let's think about why it is useful to think about a B2B Demand Generation plan.
I'll give you some pros of having it:
Demand generation is at the heart of any B2B marketing strategy, and in the B2B business world it is it directors managers email list especially important to keep your company top of mind with potential customers.
The planning process is an excellent excuse to make the different areas of the company work as a team, in pursuit of a common goal (selling more)
When you have a plan, you have clear guidelines to communicate to work teams, coordinate efforts, and establish monitoring metrics.
And what would happen if you decide not to take the time to create a plan?
Without a Demand Generation plan, your company may make the mistake of undertaking isolated actions, depending on the ideas of those who promote them, without a clear and agreed-upon guideline, in line with business objectives.
Without a plan, there is no connection between marketing efforts and business goals.
The lack of a plan demotivates teams, creating the feeling of “not knowing why we are doing things.”