Direct sales
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The most common examples of kuwait phone number direct sales of goods are the work of sales representatives and distributors. The method includes personal conversations between the client and the manager, while indirect sales are carried out through intermediaries. The first method is most often used by small and medium-sized enterprises that do not yet have a stable consumer base and reputation in the market. The second is more common among large companies. Unlike direct sales, indirect sales can be carried out with the participation of:
Dealers who purchase a lot of goods for subsequent retail sale at a higher price.
Distributors who purchase products from the manufacturer in large quantities and sell them wholesale or in retail outlets, having an extensive customer base.
Franchisors who acquire the right to use a brand and sell products under its name, such as McDonald's, Subway, Starbucks and others.
Cooperation with intermediaries is of interest to large organizations, as it contributes to additional income and promotion of products on the market.
Direct sales of products can take place in different places: on the street, in shopping malls, in offices, and even at home. Usually, this happens in a neutral territory, such as a public place, or where the customer is more comfortable. Often, product presentations are held in shopping malls, where salespeople offer to try new products, find out the consumer's opinion, and talk about the features, composition, and benefits of the products. Typically, such approaches are used to present cosmetics, body care products, or household models.
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Advantages and Disadvantages of Direct Selling
Establishing a personal connection is beneficial for both the seller and the company, making this sales method one of the most successful. This is due to the following factors:
the client's response to the manager's proposal, which allows one to assess the opinion about the product;
creating a trusting relationship between the seller and the buyer, which is easier to establish through personal contact;
the ability to predict the client’s reaction in advance, which helps in the interaction process;
getting feedback – even a failed transaction can be a valuable lesson, allowing you to understand why it didn’t happen and what the visitor didn’t like.
For sellers, direct sales of goods is more effective because the focus is on the human factor. An experienced salesperson is able to find a common language with the client, presenting the product not only through its characteristics, but also through his own charm and charisma. Having interested the buyer, the seller can arouse his interest in the product.
Product Benefits for Lead Magnet
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This method also has its advantages for managers and companies:
During the conversation, you can adjust the buyer’s behavior by paying attention to his reaction and adapting to it with the help of appropriate words, intonation, and other non-verbal signals;
an individual approach and personalized offers increase the likelihood of a successful deal for a direct sales manager;
direct demonstration clearly shows the benefits of the product and its value;
Working with a specific market segment makes it easier to formulate a proposal.