Automation of workflows in the lead generation process
Posted: Sun Jan 26, 2025 3:33 am
After the first leads have been generated, the question arises: what happens next? The newly acquired data is available and marketing automation helps to ensure that it does not remain unused. Incoming data is particularly valuable for companies and should therefore be processed as quickly as possible.
The most effective solution is to use a marketing automation tool together with a CRM tool. With marketing automation, incoming leads are saved as data records in real time, evaluated and processed accordingly. Based on point two, the customer journeys and touchpoints can be implemented digitally at this point. At the same time, marketing and sales define when a lead is sales-ready for further processing by a sales employee, so that sales opportunities are used and not missed.
Depending on the quality of the incoming data, it may also be poland consumer email list a good idea to automatically enrich the incoming data using a tool – for example, using the business email address and a database comparison.
Grading also plays a special role in data quality. It is used to assess which leads are particularly attractive for a company. Based on implied factors, incoming leads are given a letter rating, for example, which ensures that only attractive leads are passed on from marketing to sales for processing in real time.
Conclusion
Lead generation is a process that companies can use to build up a new customer base that needs to be approached strategically. The automation of lead generation processes with marketing automation should be used wisely. It can then help companies generate more leads and automate processes. The core message must always be that only through effective and seamless interaction between marketing and sales can the initially unknown customer become a lead.
Would you like to learn more about marketing automation? Then visit our website .
We are happy to advise you on all topics related to lead generation with marketing automation. We are here for you - from system landscape analysis and tool selection to implementation and the development of use cases that contribute to company goals. Feel free to contact us!
You can find more exciting topics from the adesso world in our previously published blog posts .
The most effective solution is to use a marketing automation tool together with a CRM tool. With marketing automation, incoming leads are saved as data records in real time, evaluated and processed accordingly. Based on point two, the customer journeys and touchpoints can be implemented digitally at this point. At the same time, marketing and sales define when a lead is sales-ready for further processing by a sales employee, so that sales opportunities are used and not missed.
Depending on the quality of the incoming data, it may also be poland consumer email list a good idea to automatically enrich the incoming data using a tool – for example, using the business email address and a database comparison.
Grading also plays a special role in data quality. It is used to assess which leads are particularly attractive for a company. Based on implied factors, incoming leads are given a letter rating, for example, which ensures that only attractive leads are passed on from marketing to sales for processing in real time.
Conclusion
Lead generation is a process that companies can use to build up a new customer base that needs to be approached strategically. The automation of lead generation processes with marketing automation should be used wisely. It can then help companies generate more leads and automate processes. The core message must always be that only through effective and seamless interaction between marketing and sales can the initially unknown customer become a lead.
Would you like to learn more about marketing automation? Then visit our website .
We are happy to advise you on all topics related to lead generation with marketing automation. We are here for you - from system landscape analysis and tool selection to implementation and the development of use cases that contribute to company goals. Feel free to contact us!
You can find more exciting topics from the adesso world in our previously published blog posts .