Create sponsored adsCombining an organic

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Invest in polls about which content and products customers like. With this feature available to Instagram users, you can better scale your strategy, both in relation to the content that most attracts and delights users, and in relation to the products and services that they like most. or would like your company to make it available. This way, you can define the minimum and maximum budget for each sector: marketing, research and development of new products and even promotions or loyalty actions that further guarantee public satisfaction with your brand.

Content Marketing strategy with a paid campaign through Instagram cash app data user list Ads is a way to guarantee results in both the short and long term. This is because sponsored links and advertisements generate immediate visibility, but as soon as the campaign ends, the numbers decrease again and this can be very frustrating for those who invested expecting a return on an ongoing basis.

The continued relevance and number of users converted into customers, however, is a consequence of investing in valuable content suitable for the profile, expectations and desires of your business persona, which can only be achieved with organic strategies . However, you can still invest in Ads and make more people have access to your profile: take care to target the ads to the public whose characteristics match your persona; schedule A/B tests with the ads offered (so it is possible know which form of communication is most effective); choose keywords that are directly related to your company — the name of your business, the name of the product or service you want to promote, the resources that can be considered differentiators in the market, the benefits that your brand can provide to your public, among others.