What is a “good” web page loading speed?
Posted: Sun Jan 26, 2025 4:52 am
Before you start working on improving your website speed, it is important to have a clear goal.
According to Google's recommendations, a web page should take no more than 3 seconds to load. However, most web pages are far from that measure.
[bctt tweet=»A web page should not take more than 3 seconds to load, although the reality is that the average is around 7 seconds.»]
According to a Google study, 70% of the websites analyzed take an average of 7 seconds to display their visual content. They also reported that the average mobile website takes 22 seconds to fully load.
When a web page takes more than 10 seconds to load, the probability of the user leaving vp communication officers email list the page increases to 123%.
As you can see, the landscape for most websites is far from ideal. That means that improving your website speed can give you a huge advantage over your competition.
How to check the loading speed of your website?
Before you start working on improving your website's loading speed, you need to know exactly what its current status is. There are many free online tools that can help you do this, and these are the main ones:
PageSpeed Insights - This is Google's option. It's free, easy to use, and will give you recommendations. In another article we talked about how to get a good score on Google PageSpeed Insights with WordPress .
GTMetrix - This tool will give you extensive and detailed information. It allows you to evaluate the speed of your website from different browsers and locations.
Pingdom Tools - This tool analyzes every element of your website and tells you how much each one affects the speed of your website.
Google Analytics . This tool allows you to review the loading time of each page on your website, as well as the different elements that cause problems on them.
YSlow – In addition to measuring your loading time, this tool gives you tips on how to improve it.
According to Google's recommendations, a web page should take no more than 3 seconds to load. However, most web pages are far from that measure.
[bctt tweet=»A web page should not take more than 3 seconds to load, although the reality is that the average is around 7 seconds.»]
According to a Google study, 70% of the websites analyzed take an average of 7 seconds to display their visual content. They also reported that the average mobile website takes 22 seconds to fully load.
When a web page takes more than 10 seconds to load, the probability of the user leaving vp communication officers email list the page increases to 123%.
As you can see, the landscape for most websites is far from ideal. That means that improving your website speed can give you a huge advantage over your competition.
How to check the loading speed of your website?
Before you start working on improving your website's loading speed, you need to know exactly what its current status is. There are many free online tools that can help you do this, and these are the main ones:
PageSpeed Insights - This is Google's option. It's free, easy to use, and will give you recommendations. In another article we talked about how to get a good score on Google PageSpeed Insights with WordPress .
GTMetrix - This tool will give you extensive and detailed information. It allows you to evaluate the speed of your website from different browsers and locations.
Pingdom Tools - This tool analyzes every element of your website and tells you how much each one affects the speed of your website.
Google Analytics . This tool allows you to review the loading time of each page on your website, as well as the different elements that cause problems on them.
YSlow – In addition to measuring your loading time, this tool gives you tips on how to improve it.