Inbound Marketing and Social Selling Strategy?

[sakibkhan22197]

As in everyday life, it is never useful to talk a lot without saying anything. The content of our conversation has to give credibility and confidence to our new contact.

Inbound Marketing is the fuel of Social Selling.

In addition to establishing direct contact with a prospect, we must keep our own dashboard up to date and draw up a content strategy that is unanimous across all departments of a company. With Social hong kong email list Selling, we will take advantage of the content created as part of the inbound strategy to share it. In addition, we will improve the vision that they may have about our company and its activities.



New call to action



It is necessary to carry out both actions in parallel, or even take advantage of an inbound base to carry out the Social Selling strategy. In recent weeks, it has become clear that those who had a good content strategy in place beforehand are obtaining greater performance.

If you haven't had an inbound marketing campaign yet, don't worry. It's never too late to start creating content efficiently and focused on specific objectives, so that your Social Selling strategy will be more consolidated and reinforced in its arguments.



You may be interested in: B2B Sales: Qualities and keys to leading the sector


4. What stage is my company in? What level is it at in Social Selling?
First of all, we have to analyze where we are on the path to digital transformation. At Connext we establish 5 categories:

Level 0
Traditional model. Since the crisis caused by COVID-19, fewer and fewer companies are in this block. It refers to companies that have not yet considered digital communication as an opportunity to boost their business.

Level 1
Social and isolated actions. These are companies that do consider becoming part of the digital environment, but they do so in very specific actions. The problem is that the return on these actions also occurs in a very isolated way due to the lack of continuity in the project.

Level 2
First formal strategies. In this case, some of the sales team members have already tried to take some action on Social Selling, with greater or lesser success. It is a stage of confusion in which in many cases the presence on LinkedIn is confused with the activation of Social Selling. It is very likely that the person or people who have tried to start this strategy have taken some training course or have been activated in Sales Navigator .

The problem that companies that find themselves at this point have to deal with is that the training they receive is not tailored to their specific situation. It is general training and is not accompanied by any content strategy.