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PickPoint CEO Nadezhda Romanova said that the market

Posted: Sun Jan 26, 2025 6:42 am
by tanjimajuha20
SberMarket GR Director Pavel Glukhov notes that online sales and delivery of over-the-counter drugs are gaining popularity. "Demand for them in January and February 2023 increased by 2.5 times compared to the same period last year. Delivery of prescription drugs will also be in demand and will help create a seamless customer experience. We support the experiment. We are waiting for the release of regulatory acts and are ready to consider integration formats," he said.

has been waiting for the brazil mobile number database opportunity to sell prescription drugs online for the past three years. "The experiment will bring us closer to the start of full-fledged remote sales of prescription drugs, which will expand consumer opportunities and promote the development of e-commerce in general," she says.

In her opinion, it is highly likely that the sales volume of drugs will remain at the same level, but the purchase channel will change: online instead of offline pharmacies. "Consumers will receive convenient service and save time, since when ordering from an online pharmacy, they will be absolutely sure that the drug is available at the point of issue and they will not have to stand in line to receive the order," noted Nadezhda Romanova.

In her opinion, the key growth parameter should be the percentage of online sales from offline. "We expect that by the end of the experiment this figure will approach 10%," she added.

A representative of the press service of Sber EApteka noted that the project is important for all participants in the pharmaceutical market, given that the law on electronic prescriptions is already in effect. "Millions of Russians already order over-the-counter drugs and health products with home delivery on a regular basis. The start of the experiment on remote sale of prescription drugs will help Russians receive the necessary drugs with delivery, the purchase will be convenient and safe. With an electronic prescription, residents of the three regions participating in the experiment will be able to conveniently receive the necessary drugs by delivery," he noted. According to him, for all market players, the initiative opens a new channel for promotion and sales.

According to RAEC Director Sergei Grebennikov, RAEC has been advocating for allowing remote sales of medicines since 2018. "In the spring of 2020, during the pandemic, we supported allowing online sales of over-the-counter medicines. The State Duma adopted a bill on online sales of over-the-counter medicines," he said.

According to him, the experiment in remote sales of prescription drugs is an expected and logical step after the legalization of online sales of over-the-counter drugs. "The e-commerce industry has long been ready for this measure. In addition, allowing online sales of prescription drugs has social significance: it will increase the availability of drugs for people with limited mobility," he added.