How AI is changing the way we sell
Posted: Sun Jan 26, 2025 6:43 am
The implementation of generative artificial intelligence in the sales sector has opened a wide debate among business leaders. On the one hand, there are those who highlight its contribution to greater efficiency and productivity; on the other, there are voices that warn about the possible negative repercussions on the genuineness of communication and on the relationship with customers. According to studies, 51% of marketing experts already implement AI to optimize their processes and to automate activities.
With the increasing use of this technology in sales strategies, its influence becomes more palpable. But it is important to highlight the importance of facing certain challenges that could harm sales:
Personalization Issues : While AI can be a useful tool for overseas chinese in worldwide data tailored content, there is a danger that messages can become overly automated, depersonalized and repetitive. This can lead to customers perceiving them as generic and failing to establish a true connection with the brand.
Reduced Human Contact : While AI is capable of performing many tasks automatically, this could translate into less human interaction and empathy in the sales process. Customers' preference for personalized treatment and the possibility of interacting with a real person should not be underestimated. Neglecting this human aspect can reduce the effectiveness of sales.
Excessive Reliance on Technology : Overuse of AI by sales teams could lead to a loss of essential skills and knowledge. It could lead to a deceptive comfort where content creation is entirely in the hands of AI. It is crucial to find a balance between the use of technology and the development of human capabilities to ensure a complete focus on sales.
Errors in AI : Artificial intelligence can make errors or produce content that does not align with customer wants or needs, which could lead to confusion or lost sales opportunities if not handled correctly.
How AI is changing the way we sell
According to Mónica La Marca, co-founder of Studio MIOS, an Inbound Marketing Agency, "Although AI brings value in the field of sales, human interaction is the main generator of trust and relationships" and warns about the risk of disconnection that can arise from excessive automation. To take full advantage of the benefits of generative AI, it is important to actively address these challenges, highlighting the importance of maintaining a balance between automation and human contact in sales experiences.
With the increasing use of this technology in sales strategies, its influence becomes more palpable. But it is important to highlight the importance of facing certain challenges that could harm sales:
Personalization Issues : While AI can be a useful tool for overseas chinese in worldwide data tailored content, there is a danger that messages can become overly automated, depersonalized and repetitive. This can lead to customers perceiving them as generic and failing to establish a true connection with the brand.
Reduced Human Contact : While AI is capable of performing many tasks automatically, this could translate into less human interaction and empathy in the sales process. Customers' preference for personalized treatment and the possibility of interacting with a real person should not be underestimated. Neglecting this human aspect can reduce the effectiveness of sales.
Excessive Reliance on Technology : Overuse of AI by sales teams could lead to a loss of essential skills and knowledge. It could lead to a deceptive comfort where content creation is entirely in the hands of AI. It is crucial to find a balance between the use of technology and the development of human capabilities to ensure a complete focus on sales.
Errors in AI : Artificial intelligence can make errors or produce content that does not align with customer wants or needs, which could lead to confusion or lost sales opportunities if not handled correctly.
How AI is changing the way we sell
According to Mónica La Marca, co-founder of Studio MIOS, an Inbound Marketing Agency, "Although AI brings value in the field of sales, human interaction is the main generator of trust and relationships" and warns about the risk of disconnection that can arise from excessive automation. To take full advantage of the benefits of generative AI, it is important to actively address these challenges, highlighting the importance of maintaining a balance between automation and human contact in sales experiences.