Technical requirements for creatives in Telegram are even stricter than in VK
Posted: Sun Jan 26, 2025 6:59 am
Telegram
In Telegram, it will be more difficult to get acquainted with the advertising creatives of competing companies - you must improve your observation skills, study competitors more often, visit many different thematic channels and become the target audience of the communities you need so that advertising messages appear in the feed.
An additional inconvenience will be that you will have to log into the messenger under two different accounts.
So, to run your company's channel, you will need an belize telegram database account with a premium subscription (299 rubles per month), as it will provide access to many useful tools.
But you can only monitor your competitors' activity from an account without a subscription: when you pay for premium status, all third-party advertising is automatically blocked.
The text volume should not exceed 160 characters with spaces;
The text itself cannot contain false and opaque formulations that are misleading (You won a million, Congratulations, your like has become the 1000th, etc.), superlative adjectives, as well as multiple repetitions of words, phrases and a number of other constructions.
In Telegram, the targetologist and content manager must demonstrate their skills and fit the unique selling proposition (USP) of the brand into a fairly short text that is still able to hook and attract the audience.
On the topic: Marketing architecture: how to make marketing manageable and systematically achieve business goals
Personalize your ads
With so many restrictions, creating quality advertising creative is difficult, but possible - focus on the interests of the potential audience.
Thanks to the expansion of the capabilities of the Telegram Ads advertising account (the official advertising platform launched by the messenger itself), you can now create highly targeted creatives for the audience of a specific channel.
Choose a suitable Telegram channel, check how active its users are (you can use the free TGstat service), and prepare a text message for its audience, focusing on publications over the past two to three weeks.
In Telegram, it will be more difficult to get acquainted with the advertising creatives of competing companies - you must improve your observation skills, study competitors more often, visit many different thematic channels and become the target audience of the communities you need so that advertising messages appear in the feed.
An additional inconvenience will be that you will have to log into the messenger under two different accounts.
So, to run your company's channel, you will need an belize telegram database account with a premium subscription (299 rubles per month), as it will provide access to many useful tools.
But you can only monitor your competitors' activity from an account without a subscription: when you pay for premium status, all third-party advertising is automatically blocked.
The text volume should not exceed 160 characters with spaces;
The text itself cannot contain false and opaque formulations that are misleading (You won a million, Congratulations, your like has become the 1000th, etc.), superlative adjectives, as well as multiple repetitions of words, phrases and a number of other constructions.
In Telegram, the targetologist and content manager must demonstrate their skills and fit the unique selling proposition (USP) of the brand into a fairly short text that is still able to hook and attract the audience.
On the topic: Marketing architecture: how to make marketing manageable and systematically achieve business goals
Personalize your ads
With so many restrictions, creating quality advertising creative is difficult, but possible - focus on the interests of the potential audience.
Thanks to the expansion of the capabilities of the Telegram Ads advertising account (the official advertising platform launched by the messenger itself), you can now create highly targeted creatives for the audience of a specific channel.
Choose a suitable Telegram channel, check how active its users are (you can use the free TGstat service), and prepare a text message for its audience, focusing on publications over the past two to three weeks.