in a genre you don't like. It's simple, but it makes customers feel extremely special.
CRM systems allow integration with numerous digital marketing platforms, both for customer acquisition and relationship building. Combined with other CRM features, it is possible to determine specific automations and triggers in these various channels.
It is possible to create complete and personalized sales funnels for different customer segments. It supports the purchasing journey of the personas of a business, product or service. The sales cycle, related to the funnel, can be monitored and improved with CRM. With it, the customer is monitored from the moment they provide their data, until post-purchase.
A classic example of the lack of a CRM strategy in digital marketing and sales are some telemarketing companies. If a customer has a problem with their phone line and contacts the operator, it is normal for them to have to repeat their details or request several times. How much better would it be if this information was recorded from the first contact?
Applying a CMR system to your digital marketing strategy brings benefits such as:
Definition of strategies
CRM can be thought of as a database that stores information about your customers’ behavior over time. These are valuable details that might never be generated without the use of the system.
As the volume of data collected about customers increases, the company begins to understand customer behavior and uses this data to define the best strategies for the future.
Customer Success
Customer Success goes far beyond solving a problem satisfactorily.
Customer Success goes far beyond simple customer service or support. It is a strategic area of the company that has goals and objectives, challenges and one essential condition: ensuring that your customers use your product or service correctly and have a good experience with it.
And where does CRM fit into all this? “Customer Success” managers use the information recorded in the CRM to anticipate potential problems and show the best paths.
CRM is the system that will transform your relationship with customers and your company's results. These are improvements that bring great results through the customer experience with each contact.