What useful metrics does Google Analytics give us by default?
Posted: Sun Jan 26, 2025 9:02 am
Having Google Analytics implemented in our online store is almost mandatory since it will be the way to collect essential information to develop marketing strategies.
We will be able to see who visits us, where they come from, if our paid campaigns are working correctly, and if there are problems on our website that cause users to back out.
Google Analytics is a tool that stores data and collects it through cookies. With cookies we can track users who browse our website and recognize if they return to our store at a later time.
All the information stored is expressed in numerical values and in the form of metrics. However, simply reading the metrics often does not provide much value. What is interesting about data or what provides value is knowing how to analyze it, understand it and cross-reference it to obtain results that can enhance the improvement of the store. That is the job that a data analyst faces.
However, in this post we are going to see what the main bosnia and herzegovina number dataset are that we will focus on and we will also see the interpretation that we can give them.
Main metrics of Google Analytics
To start, let's look at Google's main metrics. These are the ones we'll find in most reports.
In the acquisition column :
Users. Users who have logged in at least once.
New Users. Number of new users.
Sessions. The period during which a user interacts with the website.
metrics acquisition google analytics
For example, in Google Ads reports we can find the following:
Clicks. The number of clicks that website URLs have received from search results.
Cost. The total amount paid for clicks received on your ads.
CPC. This is the average cost paid for each click that ads receive in search results.
In the Search console report we can find
CTR. This metric tells us the percentage of clicks that are occurring based on impressions.
Impressions. Number of times a URL from your site has appeared in search results.
For the behavior column
Bounce Rate. This is the percentage of sessions that do not go beyond the first page and where the user has not performed any interaction.
We will be able to see who visits us, where they come from, if our paid campaigns are working correctly, and if there are problems on our website that cause users to back out.
Google Analytics is a tool that stores data and collects it through cookies. With cookies we can track users who browse our website and recognize if they return to our store at a later time.
All the information stored is expressed in numerical values and in the form of metrics. However, simply reading the metrics often does not provide much value. What is interesting about data or what provides value is knowing how to analyze it, understand it and cross-reference it to obtain results that can enhance the improvement of the store. That is the job that a data analyst faces.
However, in this post we are going to see what the main bosnia and herzegovina number dataset are that we will focus on and we will also see the interpretation that we can give them.
Main metrics of Google Analytics
To start, let's look at Google's main metrics. These are the ones we'll find in most reports.
In the acquisition column :
Users. Users who have logged in at least once.
New Users. Number of new users.
Sessions. The period during which a user interacts with the website.
metrics acquisition google analytics
For example, in Google Ads reports we can find the following:
Clicks. The number of clicks that website URLs have received from search results.
Cost. The total amount paid for clicks received on your ads.
CPC. This is the average cost paid for each click that ads receive in search results.
In the Search console report we can find
CTR. This metric tells us the percentage of clicks that are occurring based on impressions.
Impressions. Number of times a URL from your site has appeared in search results.
For the behavior column
Bounce Rate. This is the percentage of sessions that do not go beyond the first page and where the user has not performed any interaction.