SEO audit for online stores
Posted: Sun Jan 26, 2025 9:56 am
Nowadays, more and more online stores are being created or resuming their digital activity and development given the exponential competition in this channel, e-commerce.
Therefore, it is not enough to simply create a website to have an online presence, but we also need to develop strategies in line with the objectives of our online store, the available resources, the channels where we want to have a presence and where we will obtain the different sources of traffic for our ecommerce.
One of the most important channels for any web cyprus number dataset is the organic channel. This channel will provide us with organic traffic. Organic traffic is the acquisition of users through the different search engines (Google, Yahoo, Bing…) .
But what does organic traffic capture mean or how does it work?
Organic user acquisition occurs when:
A user makes a query to Google (it can be any other search engine such as Bing, Yandex... but we use Google as an example since it is the most used worldwide. More than 90% of Internet users in different countries use Google
Let's take an example: We are interested in looking for a Shopify Plus ecommerce agency in Madrid.
Google search
This will return a series of results with different response options to our query. There may be millions of results for our query, which are ordered according to the relevance they may have for our search. Google is the one who decides the order in which the search results appear, analyzing the pages and checking if they meet the established parameters to obtain a good position.
Webmefy search results
So it is clear that the top positions are the most coveted, because, let's face it, nobody or almost nobody usually goes beyond the first page of Google. The good news is that, although Google is the one who rates the websites, it does not depend on Google whether a page is or is not placed in the first positions. It is the authors of the pages or whoever develops the strategy who must ensure that, first, the important technical requirements are met so that Google knows how to interpret the website (technical SEO). And second, the structure and content that we show to potential users (content SEO).
For all these reasons, we see the importance of SEO for an online store. It will allow us to develop and implement strategies for better positioning and greater capture of organic traffic. This will generate a greater possibility of conversions for our ecommerce, due to the increase in traffic in our store.
Therefore, it is not enough to simply create a website to have an online presence, but we also need to develop strategies in line with the objectives of our online store, the available resources, the channels where we want to have a presence and where we will obtain the different sources of traffic for our ecommerce.
One of the most important channels for any web cyprus number dataset is the organic channel. This channel will provide us with organic traffic. Organic traffic is the acquisition of users through the different search engines (Google, Yahoo, Bing…) .
But what does organic traffic capture mean or how does it work?
Organic user acquisition occurs when:
A user makes a query to Google (it can be any other search engine such as Bing, Yandex... but we use Google as an example since it is the most used worldwide. More than 90% of Internet users in different countries use Google
Let's take an example: We are interested in looking for a Shopify Plus ecommerce agency in Madrid.
Google search
This will return a series of results with different response options to our query. There may be millions of results for our query, which are ordered according to the relevance they may have for our search. Google is the one who decides the order in which the search results appear, analyzing the pages and checking if they meet the established parameters to obtain a good position.
Webmefy search results
So it is clear that the top positions are the most coveted, because, let's face it, nobody or almost nobody usually goes beyond the first page of Google. The good news is that, although Google is the one who rates the websites, it does not depend on Google whether a page is or is not placed in the first positions. It is the authors of the pages or whoever develops the strategy who must ensure that, first, the important technical requirements are met so that Google knows how to interpret the website (technical SEO). And second, the structure and content that we show to potential users (content SEO).
For all these reasons, we see the importance of SEO for an online store. It will allow us to develop and implement strategies for better positioning and greater capture of organic traffic. This will generate a greater possibility of conversions for our ecommerce, due to the increase in traffic in our store.