I don’t have to do any further research
Posted: Mon Jan 27, 2025 5:48 am
The email does an incredible job at lowering the purchasing barrier in two ways:Telling me about the two different ways to pick up a gift card (in store or online)A map to the nearest store location if I decide to make an in person visit.Both of these inclusions align with the overall intent of the email: reducing stress.Why I Like This EmailJ.Crew combines humor with a low-stress, low-friction solution to a gifting struggle that many people have. It also lowers all barriers to purchase by laying out my options in the email so.I also love the image of a shoddily wrapped gift, signaling how much easier it is to buy a gift card — no wrapping required.
13. charity: waterEmail Marketing Campaign Example: charity.water - "Progress australia whatsapp list Update"Marketing Campaign: EngagementIt’s easy to forget that transactional emails are still a form of email marketing.These are the automated emails you get after taking action with a business, such as filling out a form or purchasing a product. Often, these are plain text emails that marketers set and forget.Many charities don’t tell you how your funds or donations progress after you take action, but charity: water takes an alternate route and uses automated emails to show donors how their money makes an impact over time.Why I Like This EmailThe project timeline and accompanying table are a unique way for charity: water to keep audiences engaged and display their actions' impact on the organization and community it serves.
The email stays top-of-mind and increases future participation.We spend an average of 9 seconds reading brand emails, so for quick browsers, we don’t even really need to read the whole email — we know immediately where we are in the whole process so we can move on to other things in our inbox.14. Uberbest email marketing campaign examples: uberMarketing Campaign: EngagementThe beauty of Uber's emails is in their simplicity. Email subscribers are alerted to deals and promotions with emails like this one.I love how brief the initial description is, and it's paired with a very clear CTA — perfect for users that are quickly skimming the email.If you want to learn more about the offer, the header is followed by a more detailed (but still pleasingly simple) explanation of the ease and benefits of the Uber Rent Valet promotion.
13. charity: waterEmail Marketing Campaign Example: charity.water - "Progress australia whatsapp list Update"Marketing Campaign: EngagementIt’s easy to forget that transactional emails are still a form of email marketing.These are the automated emails you get after taking action with a business, such as filling out a form or purchasing a product. Often, these are plain text emails that marketers set and forget.Many charities don’t tell you how your funds or donations progress after you take action, but charity: water takes an alternate route and uses automated emails to show donors how their money makes an impact over time.Why I Like This EmailThe project timeline and accompanying table are a unique way for charity: water to keep audiences engaged and display their actions' impact on the organization and community it serves.
The email stays top-of-mind and increases future participation.We spend an average of 9 seconds reading brand emails, so for quick browsers, we don’t even really need to read the whole email — we know immediately where we are in the whole process so we can move on to other things in our inbox.14. Uberbest email marketing campaign examples: uberMarketing Campaign: EngagementThe beauty of Uber's emails is in their simplicity. Email subscribers are alerted to deals and promotions with emails like this one.I love how brief the initial description is, and it's paired with a very clear CTA — perfect for users that are quickly skimming the email.If you want to learn more about the offer, the header is followed by a more detailed (but still pleasingly simple) explanation of the ease and benefits of the Uber Rent Valet promotion.