WhatsApp include:Customer relationship management
Posted: Mon Jan 27, 2025 7:01 am
Click “Assign.”Once you finish these steps, you can manage your WhatsApp Business Platform account from Facebook Business Manager. Use Manager to create Message Templates for campaigns and check basic conversation analytics, like the number of sent and received messages.Person wearing a button down shirt while smiling and creating a WhatsApp Business Platform account on their phone.Integrate WhatsApp with other communication platformsFacebook Business Manager offers basic features for setting up WhatsApp messaging campaigns. But offering the best customer experience often means you’ll need to integrate WhatsApp with your tech stack. Popular tools to connect to (CRM) platformsCustomer success management (CSM) softwarePoint-of-sale (POS) systemChatbot/conversational AI platformsThe Indian ecommerce company Tata CLiQ integrated its WhatsApp Business account with the chatbot-building service Gupshup.
Thanks to this integration, Tata can automatically send custom Belize whatsapp list messages based on shoppers’ history and product changes — like abandoned carts, price drops, browsing activity, and wish-listed items.Tata saw significant campaign engagement and conversion improvements with these customized WhatsApp messages. The brand found that its WhatsApp messages had a 57 clickthrough rate, and people were 1.7 times more likely to make a purchase on the messaging platform than on other channels. Their Diwali and Black Friday WhatsApp campaigns even generated 500,000 in revenue — a ROI that’s 10 times higher than their other channels.The steps for connecting WhatsApp with a Business Solution Provider vary depending on the tool, but the process is typically easy.
You’ll need to share basic information about your business with the tool and verify your WhatsApp account. Contact your Provider’s support team to learn how you can set up the integration.Person leaning against outdoor gym equipment. They are wearing headphones and looking at a WhatsApp marketing campaign on their phone.Identify marketing campaign goals and audienceYour WhatsApp Business Platform account and integrations are all set up. Now you’re ready for the fun part — brainstorming your first WhatsApp marketing campaign.Just like marketing on other channels, your first step is determining the campaign’s goals and audiences.
Thanks to this integration, Tata can automatically send custom Belize whatsapp list messages based on shoppers’ history and product changes — like abandoned carts, price drops, browsing activity, and wish-listed items.Tata saw significant campaign engagement and conversion improvements with these customized WhatsApp messages. The brand found that its WhatsApp messages had a 57 clickthrough rate, and people were 1.7 times more likely to make a purchase on the messaging platform than on other channels. Their Diwali and Black Friday WhatsApp campaigns even generated 500,000 in revenue — a ROI that’s 10 times higher than their other channels.The steps for connecting WhatsApp with a Business Solution Provider vary depending on the tool, but the process is typically easy.
You’ll need to share basic information about your business with the tool and verify your WhatsApp account. Contact your Provider’s support team to learn how you can set up the integration.Person leaning against outdoor gym equipment. They are wearing headphones and looking at a WhatsApp marketing campaign on their phone.Identify marketing campaign goals and audienceYour WhatsApp Business Platform account and integrations are all set up. Now you’re ready for the fun part — brainstorming your first WhatsApp marketing campaign.Just like marketing on other channels, your first step is determining the campaign’s goals and audiences.