Generational demand
Posted: Mon Jan 27, 2025 9:05 am
Samsung is actively recruiting personnel in Russia, despite statements about winding down its business, Izvestia has learned.
There are currently 22 vacancies open in the company's Moscow office, including sales managers, logistics managers, and managers working with partners and clients. They are also looking for a specialist who will be responsible for marketing activities related to Generation Z. Experts believe that Samsung "has a jamaica cell phone number list strong desire to stay in Russia" and will focus its efforts on selling its gadgets through partners. The company itself says that the vacancies are open "as part of the standard hiring process." Izvestia looked into whether this means that Samsung is thinking about officially resuming deliveries and a full-fledged return to Russia.
Samsung is actively recruiting personnel in Russia, Izvestia has learned. Currently, there are 22 vacancies open in its Moscow office. For example, they are looking for a senior marketing specialist who will coordinate the strategy for selling mobile devices in the brand's stores, a key account manager who will be responsible for plans for selling mobile devices to the company's partners, and a specialist who will coordinate special projects and various activities for the Generation Z audience (according to sociologists' classification, these are young people born between 2000 and 2011. — Izvestia).
— Judging by the number of vacancies and their descriptions, the company is either considering the possibility of returning and starting direct sales, or allows for the option of selling through distributors or intermediary platforms. The same Russian marketplaces can act as such a channel, — suggested the founder of the Lampa PR agency Evgeniya Lampadova.
The company does not give up hope for an improvement in the situation and a subsequent return to Russia. Especially in light of the fact that the market is increasingly being filled with Chinese competitors, said Taufik Khisamov, managing director of the PR agency Khisam Communications.
— On the other hand, Samsung understands the need to focus on the younger generation. The company is interested in creating awareness of the brand, strengthening knowledge about it and its perception by future consumers, — the expert said.
It is also important to understand that the Russian-speaking segment of Samsung's target audience is not limited to the Russian market; it is very important to continue supporting it outside of Russia, added Taufik Khisamov.
There are currently 22 vacancies open in the company's Moscow office, including sales managers, logistics managers, and managers working with partners and clients. They are also looking for a specialist who will be responsible for marketing activities related to Generation Z. Experts believe that Samsung "has a jamaica cell phone number list strong desire to stay in Russia" and will focus its efforts on selling its gadgets through partners. The company itself says that the vacancies are open "as part of the standard hiring process." Izvestia looked into whether this means that Samsung is thinking about officially resuming deliveries and a full-fledged return to Russia.
Samsung is actively recruiting personnel in Russia, Izvestia has learned. Currently, there are 22 vacancies open in its Moscow office. For example, they are looking for a senior marketing specialist who will coordinate the strategy for selling mobile devices in the brand's stores, a key account manager who will be responsible for plans for selling mobile devices to the company's partners, and a specialist who will coordinate special projects and various activities for the Generation Z audience (according to sociologists' classification, these are young people born between 2000 and 2011. — Izvestia).
— Judging by the number of vacancies and their descriptions, the company is either considering the possibility of returning and starting direct sales, or allows for the option of selling through distributors or intermediary platforms. The same Russian marketplaces can act as such a channel, — suggested the founder of the Lampa PR agency Evgeniya Lampadova.
The company does not give up hope for an improvement in the situation and a subsequent return to Russia. Especially in light of the fact that the market is increasingly being filled with Chinese competitors, said Taufik Khisamov, managing director of the PR agency Khisam Communications.
— On the other hand, Samsung understands the need to focus on the younger generation. The company is interested in creating awareness of the brand, strengthening knowledge about it and its perception by future consumers, — the expert said.
It is also important to understand that the Russian-speaking segment of Samsung's target audience is not limited to the Russian market; it is very important to continue supporting it outside of Russia, added Taufik Khisamov.