Cutting-Edge Content Marketing for Leads

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The interactivity allowed by comments was, for example, a first step forward (although with mixed effects on the quality of public debate). The race for audience and the omnipresence of analytics in editorial offices is also a driving force behind these changes.
And now... As American journalist Joy Mayer, author of a very good blog on trust in the media, points out, editorial offices must be clear-eyed about distrust and seriously review their relationship with readers.

Beyond the unconstructive interactive gambling data belarus gimmicks (like online polls), some media outlets are starting to really involve their readers in the editorial process. We often talk about “ engagement journalism ,” even if the notion is very broad and a bit barbaric.

This collaboration can take various forms: collecting ideas, testimonies, etc. A simple way to take the pulse of society and get out of one's ivory tower - especially in editorial offices that rarely do field reporting.
This work ethic mobilizes fairly classic journalistic skills (listening, curiosity, critical thinking), but with particular attention to maintaining a constant link of feedback with readers.
Involving readers in the editorial process is also a new way to capture the attention of Internet users and to retain some of them. Because despite the distrust, a large part of citizens remains curious and interested in the media factory.
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On television or especially on the radio, giving the floor to listeners/viewers is commonplace and adds a welcome touch of interactivity to certain programs (like the France Inter morning show ). The functionality has also been internalized in the station's mobile application.