How influencer marketing can help your business
Posted: Tue Jan 28, 2025 4:53 am
Influencers and their great ability to generate engagement with users are helping many companies to boost their brand on social media, increase leads and convert them into customers. But be careful, not everything that glitters is gold. In this post we explain how to make the most of this trend for your company.
According to the Influencer Marketing Hub 2017 study , many of the companies that invest in influencer marketing receive a return on investment (ROI) of $7.65 on average for every dollar they spend. This figure can even reach up to $20 in profit for every dollar invested.
This industry is in fashion, and companies have seen in influencers a good opportunity to generate engagement in increasingly demanding users. Currently, 37% of companies worldwide already include influencer marketing in their annual budgets. On Instagram alone, the investment in 2016 was $700 million, in 2017 the estimate was $1.2 billion and for this year it is expected to increase to $1.8 billion.
Influencer marketing budget
Source: Influencer Marketing HUG.
But, like any investment, influencer marketing also carries risks if you don't know how to use its full potential. Here we explain what aspects you should take into account when investing in influencers and how these experts can help your business:
Prioritize quality over quantity
When researching potential influencers for a given campaign, it is important to know what objectives we want to achieve ( engagement or reach) and what audience we want to reach through that person. For the nigeria phone number data company, the number of followers that the influencer accumulates will not be as important as the quality of these followers. In other words, a certain action can reach many people, but if it does not attract those users, it does not meet the expectations that we are looking for.
Although a macro influencer may have a greater reach in terms of the number of users, it is better to look for experts who are specialized in a specific niche, as you will get your message in front of an audience that is really interested in that type of content.
In this sense, micro-influencers are a fantastic alternative to standard influencers. They are low risk and, at the same time, have a high possibility of reaping good results.
Statistics show that an influencer with fewer than 5,000 followers on social media achieves a user engagement rate of 9.6%. However, for those with more than 5,000 followers, the engagement rate drops to 3.3%, and this figure continues to decrease as the number of followers of the expert increases.
According to the Influencer Marketing Hub 2017 study , many of the companies that invest in influencer marketing receive a return on investment (ROI) of $7.65 on average for every dollar they spend. This figure can even reach up to $20 in profit for every dollar invested.
This industry is in fashion, and companies have seen in influencers a good opportunity to generate engagement in increasingly demanding users. Currently, 37% of companies worldwide already include influencer marketing in their annual budgets. On Instagram alone, the investment in 2016 was $700 million, in 2017 the estimate was $1.2 billion and for this year it is expected to increase to $1.8 billion.
Influencer marketing budget
Source: Influencer Marketing HUG.
But, like any investment, influencer marketing also carries risks if you don't know how to use its full potential. Here we explain what aspects you should take into account when investing in influencers and how these experts can help your business:
Prioritize quality over quantity
When researching potential influencers for a given campaign, it is important to know what objectives we want to achieve ( engagement or reach) and what audience we want to reach through that person. For the nigeria phone number data company, the number of followers that the influencer accumulates will not be as important as the quality of these followers. In other words, a certain action can reach many people, but if it does not attract those users, it does not meet the expectations that we are looking for.
Although a macro influencer may have a greater reach in terms of the number of users, it is better to look for experts who are specialized in a specific niche, as you will get your message in front of an audience that is really interested in that type of content.
In this sense, micro-influencers are a fantastic alternative to standard influencers. They are low risk and, at the same time, have a high possibility of reaping good results.
Statistics show that an influencer with fewer than 5,000 followers on social media achieves a user engagement rate of 9.6%. However, for those with more than 5,000 followers, the engagement rate drops to 3.3%, and this figure continues to decrease as the number of followers of the expert increases.