Insight into the workflow of Content Marketing Star
Posted: Tue Jan 28, 2025 5:30 am
The challenge is to offer suitable content that the customer perceives as relevant information rather than advertising. That is why the content focuses on customer benefits and not on empty advertising messages that would then have to be promoted at great expense. This way, the customer finds the company all by themselves.
In order to get customers to come to your hong kong rcs data company's content on their own, you need to know what interests them. Content marketing stars start by defining several buyer personas . A buyer persona is a fictional character who represents a potential customer of the company. Next, you start researching which keywords this person might use in their daily surfing history, while also paying attention to which keywords are generally relevant and frequently searched for. The so-called "keyword research", which can easily include several hundred search terms, is the basic requirement for any successful content strategy.
Content Marketing Star used Excel for this keyword research in the past. However, it was difficult to coordinate with the client on the keywords that they ultimately wanted to focus on using Excel. The marketing agency also wanted to be able to immediately link the keyword to the corresponding planned article based on the keywords selected with the client. This would allow them to seamlessly transition into the editorial plan and start with the actual creation of the content. This was not possible with Excel and they had to use several files for the entire planning. There was no overall overview of the extensive process, which includes coordination with the client as well as coordination with the authors led by the agency.
In order to get customers to come to your hong kong rcs data company's content on their own, you need to know what interests them. Content marketing stars start by defining several buyer personas . A buyer persona is a fictional character who represents a potential customer of the company. Next, you start researching which keywords this person might use in their daily surfing history, while also paying attention to which keywords are generally relevant and frequently searched for. The so-called "keyword research", which can easily include several hundred search terms, is the basic requirement for any successful content strategy.
Content Marketing Star used Excel for this keyword research in the past. However, it was difficult to coordinate with the client on the keywords that they ultimately wanted to focus on using Excel. The marketing agency also wanted to be able to immediately link the keyword to the corresponding planned article based on the keywords selected with the client. This would allow them to seamlessly transition into the editorial plan and start with the actual creation of the content. This was not possible with Excel and they had to use several files for the entire planning. There was no overall overview of the extensive process, which includes coordination with the client as well as coordination with the authors led by the agency.