Differences between an advertising agency from the 90s and today (2020-2030)
Posted: Tue Jan 28, 2025 5:44 am
In such a globalized world, the importance of working hand in hand with an advertising agency is vital to achieve your sales goals. However, as a result of generational changes, the way of advertising has had to change strategies to reach its audience with greater impact.
In this article we will explain how advertising operates in the market, how it managed to meet the demands of society at that time in the nineties. In addition, we will talk about the way advertising is created today, emphasizing the characteristics that are useful now, due to the speed with which technology has evolved and the ease with which it reaches us.
What is the function of an advertising agency?
The advertising agency is responsible for creating, el salvador number dataset and carrying out strategies so that your product, service or brand is positioned within the market, working on various types of advertisements, and thus persuading the consumer to buy what you offer and empathize with the figure you represent.
To achieve this, it is necessary to know the client, that is, their interests, where they want to direct their product, who their target audience is, the values they represent, their short, medium and long-term plans, as well as the goals they want to achieve.
This activity is not new. Since ancient times, in civilizations such as the Greek and Roman, there are records of what we might now call advertising agencies in support of their war and conquest activities.
For example, in the Roman Empire, the so-called alba were created , nothing more and nothing less than pieces of wood on which political and commercial announcements were written or shows such as gladiator battles were advertised. Or, after a conquest, the emperor's entourage would organize a triumphal entry into the city center with music, posters, exotic objects and other gadgets, to demonstrate the emperor's effectiveness in power.
The nineties: The golden age of advertising and its exploitation in the market
Just as in Rome in the 1st century AD, the work of the advertising agency in the 1990s was characterized by creativity, ingenuity and the great power of persuasion it generated in society.
Thanks to the rapid advances in technology, the scope sought by advertising at that time went beyond that, to a wider audience and not limited only to local users. In terms of media, it relied on widespread television and radio consumption, without leaving behind the production of posters.
He filled his content with what the social context demanded: a great variety of bright colors, unrealistic situations, the most popular music of the moment, dynamism in his characters and in the situation they represented, metaphors that served to define the message, humor to address topics censored in those years.
But what the advertising agency of those years emphasized most was creating a bond of sentimentality with the public, which helped them, by feeling close to the brand or product, consume without hesitation.
In this article we will explain how advertising operates in the market, how it managed to meet the demands of society at that time in the nineties. In addition, we will talk about the way advertising is created today, emphasizing the characteristics that are useful now, due to the speed with which technology has evolved and the ease with which it reaches us.
What is the function of an advertising agency?
The advertising agency is responsible for creating, el salvador number dataset and carrying out strategies so that your product, service or brand is positioned within the market, working on various types of advertisements, and thus persuading the consumer to buy what you offer and empathize with the figure you represent.
To achieve this, it is necessary to know the client, that is, their interests, where they want to direct their product, who their target audience is, the values they represent, their short, medium and long-term plans, as well as the goals they want to achieve.
This activity is not new. Since ancient times, in civilizations such as the Greek and Roman, there are records of what we might now call advertising agencies in support of their war and conquest activities.
For example, in the Roman Empire, the so-called alba were created , nothing more and nothing less than pieces of wood on which political and commercial announcements were written or shows such as gladiator battles were advertised. Or, after a conquest, the emperor's entourage would organize a triumphal entry into the city center with music, posters, exotic objects and other gadgets, to demonstrate the emperor's effectiveness in power.
The nineties: The golden age of advertising and its exploitation in the market
Just as in Rome in the 1st century AD, the work of the advertising agency in the 1990s was characterized by creativity, ingenuity and the great power of persuasion it generated in society.
Thanks to the rapid advances in technology, the scope sought by advertising at that time went beyond that, to a wider audience and not limited only to local users. In terms of media, it relied on widespread television and radio consumption, without leaving behind the production of posters.
He filled his content with what the social context demanded: a great variety of bright colors, unrealistic situations, the most popular music of the moment, dynamism in his characters and in the situation they represented, metaphors that served to define the message, humor to address topics censored in those years.
But what the advertising agency of those years emphasized most was creating a bond of sentimentality with the public, which helped them, by feeling close to the brand or product, consume without hesitation.