The importance of design for conversion in real estate marketing: Grupo Esmeralda
Posted: Tue Jan 28, 2025 5:46 am
They say that the first impression is the one that counts and in real estate marketing this premise is multiplied potentially. For this reason, the real estate company Grupo Esmeralda from Calpe put itself in the hands of the Creative department of We Are Marketing and this has been the result: a success story.
The purpose of implementing Inbound Marketing techniques is to sell a product or service by seducing the customer. In the luxury real estate sector, this seduction is exponentially important, which is why the real vietnam phone number data estate company Grupo Esmeralda has opted for a communication strategy in which design is the fundamental pillar on which to base this strategy.
landing-grupo-esmeralda-we-are-marketing-impact-awards-hubspot.jpg
The client and his needs
Esmeralda Group, a leading real estate agency in Calpe since 1979, offers apartments and bungalows in the most privileged areas of the area. Its wide variety of properties strategically located to meet the needs of all audiences made the figure of a real estate agent appear among potential clients , so the client decided to focus part of its positioning strategy on this new profile. Based on this premise, we created the guide ' Trends in the real estate sector 2016 ', available in both English and Spanish. Here we will focus our analysis on the Spanish version.
The purpose of implementing Inbound Marketing techniques is to sell a product or service by seducing the customer. In the luxury real estate sector, this seduction is exponentially important, which is why the real vietnam phone number data estate company Grupo Esmeralda has opted for a communication strategy in which design is the fundamental pillar on which to base this strategy.
landing-grupo-esmeralda-we-are-marketing-impact-awards-hubspot.jpg
The client and his needs
Esmeralda Group, a leading real estate agency in Calpe since 1979, offers apartments and bungalows in the most privileged areas of the area. Its wide variety of properties strategically located to meet the needs of all audiences made the figure of a real estate agent appear among potential clients , so the client decided to focus part of its positioning strategy on this new profile. Based on this premise, we created the guide ' Trends in the real estate sector 2016 ', available in both English and Spanish. Here we will focus our analysis on the Spanish version.