We create a Customer Journey Map for a better understanding of the client
Posted: Tue Jan 28, 2025 6:54 am
A Customer Journey Map is a table, diagram, or simply a piece of paper that reflects the customer’s steps, expectations, and pain points.
Companies create such maps to find out what their customers do and how they do it: where they look for a product, what emotions they experience, why they doubt or do not complete a transaction.
With the help of these maps, companies understand how the customer acts at each stage of interaction.
How a Customer Journey Map helps a business increase its income, how to create it correctly, and what tools will help with this - we will analyze in the article.
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What is a Customer Journey Map?
Translated from English, Customer Journey Map or CJM is a customer journey map. The map is a visualized point of contact between the customer and the company.
Example of Customer Journey Map. Image: edrawsoft.com
Example of Customer Journey Map. Image: edrawsoft.com
CJM takes into account all stages of communication hungary phone number data from the moment a need arises to becoming a brand ambassador. An ambassador is a loyal customer who uses the product and actively recommends it to others.
During this time, the user goes through several stages:
Awareness or awareness: The buyer realizes that he has a problem, but has not yet taken any action to solve it.
Study or reflection. The client is looking for a solution to the problem, looking through information in open sources, studying the opinions of acquaintances.
Selecting a solution from the options found. The client makes a decision and looks for contractors.
Deal. The solution has been found, the contractor has been selected, the client wants to resolve the issue without delay.
Building loyalty. If a customer is satisfied with a purchase or the quality of a service, they will buy more.
Turning the client into a brand ambassador. The client is satisfied with the cooperation and will recommend the contractor to others.
The form of interaction is not important. The company chooses the format, place and type of cooperation based on the preferences of buyers. This could be a blog on social networks, a corporate website, an online store, reviews on an electronic map, a logo in a navigator, a sales office or a retail outlet, etc.
Companies create such maps to find out what their customers do and how they do it: where they look for a product, what emotions they experience, why they doubt or do not complete a transaction.
With the help of these maps, companies understand how the customer acts at each stage of interaction.
How a Customer Journey Map helps a business increase its income, how to create it correctly, and what tools will help with this - we will analyze in the article.
No time to read the article? Find it in our telegram channel and save it to your "Favorites" for later.
What is a Customer Journey Map?
Translated from English, Customer Journey Map or CJM is a customer journey map. The map is a visualized point of contact between the customer and the company.
Example of Customer Journey Map. Image: edrawsoft.com
Example of Customer Journey Map. Image: edrawsoft.com
CJM takes into account all stages of communication hungary phone number data from the moment a need arises to becoming a brand ambassador. An ambassador is a loyal customer who uses the product and actively recommends it to others.
During this time, the user goes through several stages:
Awareness or awareness: The buyer realizes that he has a problem, but has not yet taken any action to solve it.
Study or reflection. The client is looking for a solution to the problem, looking through information in open sources, studying the opinions of acquaintances.
Selecting a solution from the options found. The client makes a decision and looks for contractors.
Deal. The solution has been found, the contractor has been selected, the client wants to resolve the issue without delay.
Building loyalty. If a customer is satisfied with a purchase or the quality of a service, they will buy more.
Turning the client into a brand ambassador. The client is satisfied with the cooperation and will recommend the contractor to others.
The form of interaction is not important. The company chooses the format, place and type of cooperation based on the preferences of buyers. This could be a blog on social networks, a corporate website, an online store, reviews on an electronic map, a logo in a navigator, a sales office or a retail outlet, etc.