Bad marketing campaigns for sports clubs
Posted: Tue Jan 28, 2025 8:50 am
A lot of people become sports club managers, but they don’t necessarily understand marketing principle or know what is and isn’t working for them. Essentially, running a sports club is like running a small business. Whilst your primary goal is to provide sports to young athletes, you also want to have a steady flow of income. That’s where marketing comes in – it helps you engage and retain your current members, as well as attract new ones. To increase the success of your marketing, you need to cut pakistan rcs data down on the noise and understand how to spend your money strategically to get a higher return on investment
Why does marketing sometimes not work?
Usually it’s because of one of the following reasons:
Doesn’t speak to the right people
Lists features and not benefits
Not tracking return on investment
No consistency or repetition
Not starting early enough
Best practice – the hybrid model: digital and offline
This image shows what your marketing plan should look like in a nutshell. At the top, you’ve got your new training programme, season, or term followed by digital and offline and then several different activities under those (which are interchangeable).
When you have something to talk about, you want to market both digitally and offline. The key is to hit your marketing from all angles and make sure that it’s diversified. So if something happens and you can’t reach people digitally, you can still speak to them offline. This approach also allows you to make changes when you see something isn’t giving you a return. You can figure out what’s not working and try something else to replace it.
Why does marketing sometimes not work?
Usually it’s because of one of the following reasons:
Doesn’t speak to the right people
Lists features and not benefits
Not tracking return on investment
No consistency or repetition
Not starting early enough
Best practice – the hybrid model: digital and offline
This image shows what your marketing plan should look like in a nutshell. At the top, you’ve got your new training programme, season, or term followed by digital and offline and then several different activities under those (which are interchangeable).
When you have something to talk about, you want to market both digitally and offline. The key is to hit your marketing from all angles and make sure that it’s diversified. So if something happens and you can’t reach people digitally, you can still speak to them offline. This approach also allows you to make changes when you see something isn’t giving you a return. You can figure out what’s not working and try something else to replace it.