How to Build Highly Targeted Email Lists for Better Leads
Posted: Tue Jan 28, 2025 9:00 am
Creating new forms of engagement with the public
The objective? To reinvent the relationship gambling data israel with the public, by bringing old tools like the newsletter up to date, by surveying the audience on the subject covered or by getting directly involved in civil society debates.
1 The editorialized newsletter
"In 2009, the newsletter was old-fashioned. In 2020, it's trendy. With a good newsletter, you build a strong bond with the reader. They rediscover the pleasure of waiting ," says Jean Abbiateci , a journalist who worked for Le Temps and Heidi.news.
In 2020, the newsletter becomes the new home page of sites. Why? It has the advantages of its disadvantages :
Low tech vs technical complexity of web formats
Direct relationship to the reader vs. anonymity of the algorithm
Finished product vs. flow logic
Scarcity vs. abundance of information
Appointment vs. continuous information
Written format vs visual information
Conciseness vs. Length
Warning. The newsletter is a double-edged sword. It allows you to build reader loyalty, but you have to be respectful so that the sentence doesn't fall: unsubscribe.
The objective? To reinvent the relationship gambling data israel with the public, by bringing old tools like the newsletter up to date, by surveying the audience on the subject covered or by getting directly involved in civil society debates.
1 The editorialized newsletter
"In 2009, the newsletter was old-fashioned. In 2020, it's trendy. With a good newsletter, you build a strong bond with the reader. They rediscover the pleasure of waiting ," says Jean Abbiateci , a journalist who worked for Le Temps and Heidi.news.
In 2020, the newsletter becomes the new home page of sites. Why? It has the advantages of its disadvantages :
Low tech vs technical complexity of web formats
Direct relationship to the reader vs. anonymity of the algorithm
Finished product vs. flow logic
Scarcity vs. abundance of information
Appointment vs. continuous information
Written format vs visual information
Conciseness vs. Length
Warning. The newsletter is a double-edged sword. It allows you to build reader loyalty, but you have to be respectful so that the sentence doesn't fall: unsubscribe.