Children's advertising in the digital environment
Posted: Tue Jan 28, 2025 9:01 am
Children's advertising on the Internet
In an attempt to circumvent strict regulations, some companies decided to go digital.
Although, according to a survey carried out in 2014 by the National Television Panel of Ibope, children spend an average of 5h35min a day in front of the television, the greater influence that the Internet has on today's children is evident, especially in the youngest ones.
A study conducted by Viacom in 2017 found that Brazilian children aged 2 to 5 spend 50% more time on the Internet than the global average.
According to research from AppGuardian, a parenting app, children bahamas telegram screening ages 5 to 15 spend an average of 25 hours a month in front of YouTube . If you add YouTube Kids and YouTube Go, this time rises to 47 hours.
The same research found that the average time spent on the cell phone is 5.7 hours a day, and on weekends this figure rises to 6.9 hours.
The market for online advertising to children is so robust that YouTube was recently fined $170 million by U.S. regulators for collecting data and targeting ads at children.
This figure was calculated based on the estimated profits the platform made by targeting ads at children. In addition to the fine, the company was forced to adapt within four months to ensure greater protection for children.
After that period, your data will no longer be collected for ads targeting anyone who watches videos of children.
In an attempt to circumvent strict regulations, some companies decided to go digital.
Although, according to a survey carried out in 2014 by the National Television Panel of Ibope, children spend an average of 5h35min a day in front of the television, the greater influence that the Internet has on today's children is evident, especially in the youngest ones.
A study conducted by Viacom in 2017 found that Brazilian children aged 2 to 5 spend 50% more time on the Internet than the global average.
According to research from AppGuardian, a parenting app, children bahamas telegram screening ages 5 to 15 spend an average of 25 hours a month in front of YouTube . If you add YouTube Kids and YouTube Go, this time rises to 47 hours.
The same research found that the average time spent on the cell phone is 5.7 hours a day, and on weekends this figure rises to 6.9 hours.
The market for online advertising to children is so robust that YouTube was recently fined $170 million by U.S. regulators for collecting data and targeting ads at children.
This figure was calculated based on the estimated profits the platform made by targeting ads at children. In addition to the fine, the company was forced to adapt within four months to ensure greater protection for children.
After that period, your data will no longer be collected for ads targeting anyone who watches videos of children.