Children's Day: 11 tips on what and how to sell in e-commerce
Posted: Tue Jan 28, 2025 9:05 am
Photo by Andressa Barbosa
By Andressa Barbosa
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8 min read
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In: Sales Tips
Children's Day is the third biggest celebratory date of the year, behind only Christmas and Mother's Day.
In 2022, 82% of people bought gifts to celebrate Children's Day. With a 26% increase in e-commerce sales, the year marked the highest sales performance on the date in the last 10 years.
The data released in the Children's Day Infographic: Consumption Trends, south korea number dataset by Globo , indicate the heating up of the market , which has great potential to break a new record this year.
Want to know how to prepare your online store to sell on Children's Day? You've come to the right content!
What you will find in this article:
Children's Day 2024: what to expect from the date
Children's Day: what to sell
How to create a Children's Day campaign
Plan your outreach and marketing efforts
Promotion ideas for children's stores
Ensure an efficient shopping experience
Build customer loyalty on Children's Day with free shipping
Children's Day 2024: what to expect from the date
In 2024, Children's Day falls on a Saturday, but in 2023, well before the date dedicated to little ones, searches for the term “ children's day celebration ” had already grown by more than 90% on Google .
The search for “ children’s day gifts ” increased by more than 130%, while “ children’s day treat ” and “ children’s day souvenir ” increased by more than 50% in public interest in the period before the commemorative date.
The increase in searches for terms related to Children's Day shows the prospect of increased sales . This is great if your e-commerce site can fit into the target categories for purchasing traditional “souvenirs”.
According to research carried out by Globo in 2023, 89% of people intended to give someone a gift on the date and 73% of them planned to buy gifts for up to 3 children . In other words, the scenario was quite favorable for revenue in the sector.
Children's Day: what to sell?
In 2022, the Clothing category led the ranking of most purchased gifts on Children's Day. For 2023, it was expected that not only would the segment remain in first place, but that this share would also increase from 38% to 46% in the preference for clothing gifts.
Other segments that stood out in the purchase intention that year were educational toys, teddy bears and shoes. Check it out:
By Andressa Barbosa
·
8 min read
·
In: Sales Tips
Children's Day is the third biggest celebratory date of the year, behind only Christmas and Mother's Day.
In 2022, 82% of people bought gifts to celebrate Children's Day. With a 26% increase in e-commerce sales, the year marked the highest sales performance on the date in the last 10 years.
The data released in the Children's Day Infographic: Consumption Trends, south korea number dataset by Globo , indicate the heating up of the market , which has great potential to break a new record this year.
Want to know how to prepare your online store to sell on Children's Day? You've come to the right content!
What you will find in this article:
Children's Day 2024: what to expect from the date
Children's Day: what to sell
How to create a Children's Day campaign
Plan your outreach and marketing efforts
Promotion ideas for children's stores
Ensure an efficient shopping experience
Build customer loyalty on Children's Day with free shipping
Children's Day 2024: what to expect from the date
In 2024, Children's Day falls on a Saturday, but in 2023, well before the date dedicated to little ones, searches for the term “ children's day celebration ” had already grown by more than 90% on Google .
The search for “ children’s day gifts ” increased by more than 130%, while “ children’s day treat ” and “ children’s day souvenir ” increased by more than 50% in public interest in the period before the commemorative date.
The increase in searches for terms related to Children's Day shows the prospect of increased sales . This is great if your e-commerce site can fit into the target categories for purchasing traditional “souvenirs”.
According to research carried out by Globo in 2023, 89% of people intended to give someone a gift on the date and 73% of them planned to buy gifts for up to 3 children . In other words, the scenario was quite favorable for revenue in the sector.
Children's Day: what to sell?
In 2022, the Clothing category led the ranking of most purchased gifts on Children's Day. For 2023, it was expected that not only would the segment remain in first place, but that this share would also increase from 38% to 46% in the preference for clothing gifts.
Other segments that stood out in the purchase intention that year were educational toys, teddy bears and shoes. Check it out: