How to use email marketing to boost your e-commerce sales
Posted: Tue Jan 28, 2025 9:23 am
Photo by Mailbiz
By Mailbiz
·
3 min read
·
In: Sales Tips
Anyone who works online knows that shipping and delivery processes are extremely important for the growth of any e-commerce.
And it's no wonder: high shipping prices (65%) and long switzerland number dataset times (44%) are among the main reasons that lead a visitor to give up on buying from an online store.
Therefore, it is increasingly important to offer a positive shopping experience to your customers, after all, satisfied customers are more likely to buy again and recommend your brand.
One of the ways to optimize this purchasing process is through the analysis of email marketing data .
In this article, you will understand how this analysis can help your shipping strategies, providing benefits for both your business and your customers.
What you will find in this reading:
What is email marketing?
What are the advantages of using email marketing in your e-commerce?
Customer segmentation and personalization
Engagement tracking
Customizing cheap shipping offers
Testing and optimization
SuperFrete: Issue discounted shipping
What is email marketing?
Email marketing is a digital marketing strategy where a brand sends communications via email to its customer base.
Through this practice, you can send newsletters, promotional offers, such as a Mother's Day campaign or a free shipping campaign , product updates and relevant information to your customers.
What are the advantages of using email marketing in your e-commerce?
Using email marketing as part of your e-commerce strategy can bring a series of advantages to strengthen relationships with customers.
Additionally, using email marketing in your e-commerce also provides valuable data about your customers' behavior and interests .
This data can be analyzed and used to create increasingly attractive campaigns and communications , positively impacting sales results.
You can even use email marketing data analysis to optimize your business’ logistics management. We’ve put together some tips on this subject, so come with us!
By Mailbiz
·
3 min read
·
In: Sales Tips
Anyone who works online knows that shipping and delivery processes are extremely important for the growth of any e-commerce.
And it's no wonder: high shipping prices (65%) and long switzerland number dataset times (44%) are among the main reasons that lead a visitor to give up on buying from an online store.
Therefore, it is increasingly important to offer a positive shopping experience to your customers, after all, satisfied customers are more likely to buy again and recommend your brand.
One of the ways to optimize this purchasing process is through the analysis of email marketing data .
In this article, you will understand how this analysis can help your shipping strategies, providing benefits for both your business and your customers.
What you will find in this reading:
What is email marketing?
What are the advantages of using email marketing in your e-commerce?
Customer segmentation and personalization
Engagement tracking
Customizing cheap shipping offers
Testing and optimization
SuperFrete: Issue discounted shipping
What is email marketing?
Email marketing is a digital marketing strategy where a brand sends communications via email to its customer base.
Through this practice, you can send newsletters, promotional offers, such as a Mother's Day campaign or a free shipping campaign , product updates and relevant information to your customers.
What are the advantages of using email marketing in your e-commerce?
Using email marketing as part of your e-commerce strategy can bring a series of advantages to strengthen relationships with customers.
Additionally, using email marketing in your e-commerce also provides valuable data about your customers' behavior and interests .
This data can be analyzed and used to create increasingly attractive campaigns and communications , positively impacting sales results.
You can even use email marketing data analysis to optimize your business’ logistics management. We’ve put together some tips on this subject, so come with us!