Internet Marketing Checkup: A Comprehensive Review of Modern Online Business
Posted: Tue Jan 28, 2025 9:36 am
Internet Marketing Checkup from Webpromo: How Does It Happen?
Webpromo specialists will help you with conducting an internet marketing checkup. As Kirill Andrusyak notes, there is no template instruction for conducting a checkup. This is due to the fact that each brand is unique in its own way, therefore, it is necessary to look for an individual approach to each client. At the same time, Kirill shared the general logic of its implementation:
Client debriefing. At this tunisia cell phone number list stage, the team communicates with the client, learns about what he does in digital. How is the client progressing - where is it successful? Where is it not? What prospects for development on the Internet does the client see?
Analysis of the main aspects of promotion independently within the team. Specialists conduct thorough analytical work and determine the segment with the greatest potential for development in digital for a specific client. This can be PPC, SEO, CRO, etc.
A brief audit of 5-7 points with conclusions and recommendations that should be implemented.
For medium-sized businesses with an existing marketing team, previous experience and existing analytics in digital, Webpromo provides a bonus checkup of activity in the priority direction of promotion. A further action plan and development plan are also formed. Small businesses are provided with recommendations and expertise from the Internet Marketing AcademyWebpromoExpertsto train the internal business team to professionally conduct checkup work.
Read also : BLUF Method in Communications. What is it, how does it work and where should it be applied?
Internet Marketing Checkup Stages: Necessary Steps to Achieve Results
As Kirill Andrusyak notes, the checkup process begins with a detailed debriefing from a digital strategist and the signing of all necessary documents to open access to confidential business data.
Further steps depend on the task at hand: technical specialists from PPC, SEO, CRO are involved in the analysis, who in turn audit the technical components of digital activity. Based on the basic analysis, a conclusion is made: is your business ready to carry out a full range of work and is the available analytics sufficient for this.
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The approach to an internet marketing checkup varies depending on the business, niche, and task. Thus, the basic mechanics of the work differ for a new business and a business that already has some digital activity.
A checkup for a business that has already taken steps in internet marketing
As already noted, in this case the existing digital activity is taken as a basis. The first stage is debriefing, during which the following questions are asked:
What customer acquisition channels were used?
How was effectiveness measured?
What statistics are collected?
What results did you plan to achieve?
Which ones did you actually receive?
Kirill Andrusyak notes that if you don’t have answers to these questions and the work was done “based on feelings,” then most likely you’ll have to start everything from scratch.
After answering the main questions, specialists audit the technical part. In the case of advertising campaign analysis, the following are subject to verification:
settings in Google and Meta advertising accounts;
correctness of analytical services processing;
audit of competitors' advertising activities;
conversion qualities of the site.
In the case of SEO activity analysis, the following are subject to verification:
technical settings of the site;
content component;
link profile;
competitors;
conversion qualities of the site.
Checkup for a business that has no digital activity
In this case, the priority is to create a digital strategy for 1-3 years with a description of tactical and strategic actions based on the following data:
the client's stated business goals;
business sales models;
competitive analysis;
target audience analysis (B2B/B2C);
website analysis or client landing page.
Kirill Andrusyak notes that creating a digital strategy is a long and expensive process. As a result, the business receives a specific action plan that will facilitate a successful start in the Internet space.
Why is the debriefing stage important and how does it affect the final result?
As noted above, the key to success in digital is data analysis. That is why, for a high-quality approach to audit, the team needs the maximum amount of data. This concerns the following aspects:
the logic of your business, its strengths and weaknesses;
Who do you work for and what value do you bring?
Who is your target audience, how do they make decisions and learn about the product?
What customer pain points does your product solve?
All these questions are necessary for the immersion of specialists, so the debriefing stage requires time from the business representatives themselves. We also remind you that when auditing already conducted advertising campaigns, it is necessary to provide access to all advertising accounts and analytics services.
"Don't be afraid to share data: the more information you give, the better the information from the checkup will be for you. But don't forget to sign an NDA before sharing it
," reminds Kirill Andrusyak.
Read also :
Webpromo specialists will help you with conducting an internet marketing checkup. As Kirill Andrusyak notes, there is no template instruction for conducting a checkup. This is due to the fact that each brand is unique in its own way, therefore, it is necessary to look for an individual approach to each client. At the same time, Kirill shared the general logic of its implementation:
Client debriefing. At this tunisia cell phone number list stage, the team communicates with the client, learns about what he does in digital. How is the client progressing - where is it successful? Where is it not? What prospects for development on the Internet does the client see?
Analysis of the main aspects of promotion independently within the team. Specialists conduct thorough analytical work and determine the segment with the greatest potential for development in digital for a specific client. This can be PPC, SEO, CRO, etc.
A brief audit of 5-7 points with conclusions and recommendations that should be implemented.
For medium-sized businesses with an existing marketing team, previous experience and existing analytics in digital, Webpromo provides a bonus checkup of activity in the priority direction of promotion. A further action plan and development plan are also formed. Small businesses are provided with recommendations and expertise from the Internet Marketing AcademyWebpromoExpertsto train the internal business team to professionally conduct checkup work.
Read also : BLUF Method in Communications. What is it, how does it work and where should it be applied?
Internet Marketing Checkup Stages: Necessary Steps to Achieve Results
As Kirill Andrusyak notes, the checkup process begins with a detailed debriefing from a digital strategist and the signing of all necessary documents to open access to confidential business data.
Further steps depend on the task at hand: technical specialists from PPC, SEO, CRO are involved in the analysis, who in turn audit the technical components of digital activity. Based on the basic analysis, a conclusion is made: is your business ready to carry out a full range of work and is the available analytics sufficient for this.
Subscribe to hot
Marketing news
MARKETER 2.0 >
Subscribe to the monthly
News Digest
Enter your email
The approach to an internet marketing checkup varies depending on the business, niche, and task. Thus, the basic mechanics of the work differ for a new business and a business that already has some digital activity.
A checkup for a business that has already taken steps in internet marketing
As already noted, in this case the existing digital activity is taken as a basis. The first stage is debriefing, during which the following questions are asked:
What customer acquisition channels were used?
How was effectiveness measured?
What statistics are collected?
What results did you plan to achieve?
Which ones did you actually receive?
Kirill Andrusyak notes that if you don’t have answers to these questions and the work was done “based on feelings,” then most likely you’ll have to start everything from scratch.
After answering the main questions, specialists audit the technical part. In the case of advertising campaign analysis, the following are subject to verification:
settings in Google and Meta advertising accounts;
correctness of analytical services processing;
audit of competitors' advertising activities;
conversion qualities of the site.
In the case of SEO activity analysis, the following are subject to verification:
technical settings of the site;
content component;
link profile;
competitors;
conversion qualities of the site.
Checkup for a business that has no digital activity
In this case, the priority is to create a digital strategy for 1-3 years with a description of tactical and strategic actions based on the following data:
the client's stated business goals;
business sales models;
competitive analysis;
target audience analysis (B2B/B2C);
website analysis or client landing page.
Kirill Andrusyak notes that creating a digital strategy is a long and expensive process. As a result, the business receives a specific action plan that will facilitate a successful start in the Internet space.
Why is the debriefing stage important and how does it affect the final result?
As noted above, the key to success in digital is data analysis. That is why, for a high-quality approach to audit, the team needs the maximum amount of data. This concerns the following aspects:
the logic of your business, its strengths and weaknesses;
Who do you work for and what value do you bring?
Who is your target audience, how do they make decisions and learn about the product?
What customer pain points does your product solve?
All these questions are necessary for the immersion of specialists, so the debriefing stage requires time from the business representatives themselves. We also remind you that when auditing already conducted advertising campaigns, it is necessary to provide access to all advertising accounts and analytics services.
"Don't be afraid to share data: the more information you give, the better the information from the checkup will be for you. But don't forget to sign an NDA before sharing it
," reminds Kirill Andrusyak.Read also :