Long tail in SEO: learn how to use it to your advantage!
Posted: Tue Jan 28, 2025 10:27 am
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In the worlds of marketing and search engine optimization ( SEO ), the term “long tail” has become increasingly relevant.
It's a smart strategy that can boost your website traffic, increase your brand visibility, and reach a highly targeted audience.
In this article, we will explore in depth the concept of long tail, its importance, and how to effectively implement it in your SEO strategy.
Content
Long tail, what is it?
Benefits of the Long Tail
The importance of long tail strategy
How to implement a long tail strategy in SEO?
Frequently Asked Questions (FAQs)
SEO is with Go On Digital!
Long tail, what is it?
The term “long tail” refers to a marketing strategy that argentina number dataset on specific, less popular keywords, as opposed to short, highly competitive keywords. The term was popularized in 2006 by Chris Anderson’s book “The Long Tail.”
The central idea is that more specialized and less popular products can add up and create a market share as profitable as the best-selling hits.
A classic example is Amazon, which sells thousands of obscure books that would not be found in physical bookstores. Each book sells a small number of copies, but in total they generate a high revenue.
So while short-tail keywords like “shoes” can attract a lot of traffic, long-tail keywords like “blue running shoes for women” are more specific and targeted to a specific audience.
On the internet, the long tail means that an online store can offer an almost unlimited selection of products, including niches. It doesn’t just need the most popular hits. A physical bookstore only has so much shelf space. Amazon, on the other hand, can list millions of books and show the ones that are most relevant to each user.
With personalized recommendations and intelligent searches, long-tail niche items are easily discovered and consumed. As a result, Amazon has found success selling a wide variety of products beyond its bestsellers. The long tail accounts for 30% or more of sales!
In the worlds of marketing and search engine optimization ( SEO ), the term “long tail” has become increasingly relevant.
It's a smart strategy that can boost your website traffic, increase your brand visibility, and reach a highly targeted audience.
In this article, we will explore in depth the concept of long tail, its importance, and how to effectively implement it in your SEO strategy.
Content
Long tail, what is it?
Benefits of the Long Tail
The importance of long tail strategy
How to implement a long tail strategy in SEO?
Frequently Asked Questions (FAQs)
SEO is with Go On Digital!
Long tail, what is it?
The term “long tail” refers to a marketing strategy that argentina number dataset on specific, less popular keywords, as opposed to short, highly competitive keywords. The term was popularized in 2006 by Chris Anderson’s book “The Long Tail.”
The central idea is that more specialized and less popular products can add up and create a market share as profitable as the best-selling hits.
A classic example is Amazon, which sells thousands of obscure books that would not be found in physical bookstores. Each book sells a small number of copies, but in total they generate a high revenue.
So while short-tail keywords like “shoes” can attract a lot of traffic, long-tail keywords like “blue running shoes for women” are more specific and targeted to a specific audience.
On the internet, the long tail means that an online store can offer an almost unlimited selection of products, including niches. It doesn’t just need the most popular hits. A physical bookstore only has so much shelf space. Amazon, on the other hand, can list millions of books and show the ones that are most relevant to each user.
With personalized recommendations and intelligent searches, long-tail niche items are easily discovered and consumed. As a result, Amazon has found success selling a wide variety of products beyond its bestsellers. The long tail accounts for 30% or more of sales!