What do your employees say about you?
Posted: Tue Jan 28, 2025 10:30 am
Always look at tags/mentions
This is especially true for brands with Twitter, Facebook, and YouTube accounts. Often, customers write reviews or contact you on their page. This way, firstly, they tell their audience something, and secondly, they care that you cannot delete this review. Such messages should definitely not be ignored. Show that you care and take steps to resolve conflicts.
Always marvel at the clues/riddles
4.
Yes, it is unlikely jiangsu cell phone number list that your colleagues will write on their own Instagram page how they do not like working in your company (although if they really like it, then the work will probably be present on personal pages). However, if you have an international business, perhaps your employees will want to “speak out” on Western anonymous platforms. For example, there is a system Glassdoor, where employees can anonymously post their opinions about the work environment, management, and overall company culture.
Glassdoor system
There is a similar service in Ukraine –Dou.ua.In the blog or in the discussion section, you can find research on the specifics of work of different employers or simply reviews of individual specialists. However, there is a nuance - the platform is dedicated only to the IT sphere.
Some companies also employ an independent HR manager who meets with the company's employees from time to time and finds out whether it is comfortable to work, an idea of the inner "kitchen". You understand that people tend to discuss their workplace among their acquaintances, so the comfort of employees can really affect the company's reputation in society.
5. Set upGoogle Alerts or similar services
With this service from Google, you can track discussions around your business.
Google Alerts
This free tool notifies you when there is a new thread or change related to a search term or keyword (like your business name). Google will check your query every few minutes. If you don't need to update information that often, you can set it to once a day.
Read also : How to Set Up Google Alerts and Ideas for Using Them for Business
In addition to Google Alerts, there are many other services for tracking mentions. To monitor the Ukrainian information space, it is worth trying telegrams. For example,UASmartNewsBot orMediaMonitoringBot. They have both free and paid functionality. It works simply - activate, choose a tariff plan or a free version, add keywords for search and receive a telegram notification about relevant mentions in online media.
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To monitor not only Ukrainian, but also international web sources, TV, video hosting, radio, press, review sites, social networks, it is better to use the following services:Semantrum,Looqme,Youscan. These platforms only offer paid functionality, but all of them have a free demo period. You can try and choose exactly what is relevant to your company. All of them are powered by AI and offer a wide range of features. YouScan, for example, can recognize logos, objects, scenes, activity, and demographic information in images. Looqme allows you to create comparable dashboards (to compare performance results for different periods and find correlations between them). And Semantrum also offers daily or weekly email newsletters with a selection of your mentions.
This is especially true for brands with Twitter, Facebook, and YouTube accounts. Often, customers write reviews or contact you on their page. This way, firstly, they tell their audience something, and secondly, they care that you cannot delete this review. Such messages should definitely not be ignored. Show that you care and take steps to resolve conflicts.
Always marvel at the clues/riddles
4.
Yes, it is unlikely jiangsu cell phone number list that your colleagues will write on their own Instagram page how they do not like working in your company (although if they really like it, then the work will probably be present on personal pages). However, if you have an international business, perhaps your employees will want to “speak out” on Western anonymous platforms. For example, there is a system Glassdoor, where employees can anonymously post their opinions about the work environment, management, and overall company culture.
Glassdoor system
There is a similar service in Ukraine –Dou.ua.In the blog or in the discussion section, you can find research on the specifics of work of different employers or simply reviews of individual specialists. However, there is a nuance - the platform is dedicated only to the IT sphere.
Some companies also employ an independent HR manager who meets with the company's employees from time to time and finds out whether it is comfortable to work, an idea of the inner "kitchen". You understand that people tend to discuss their workplace among their acquaintances, so the comfort of employees can really affect the company's reputation in society.
5. Set upGoogle Alerts or similar services
With this service from Google, you can track discussions around your business.
Google Alerts
This free tool notifies you when there is a new thread or change related to a search term or keyword (like your business name). Google will check your query every few minutes. If you don't need to update information that often, you can set it to once a day.
Read also : How to Set Up Google Alerts and Ideas for Using Them for Business
In addition to Google Alerts, there are many other services for tracking mentions. To monitor the Ukrainian information space, it is worth trying telegrams. For example,UASmartNewsBot orMediaMonitoringBot. They have both free and paid functionality. It works simply - activate, choose a tariff plan or a free version, add keywords for search and receive a telegram notification about relevant mentions in online media.
Subscribe to hot
Marketing news
MARKETER 2.0 >
Subscribe to the monthly
News Digest
Enter your email
To monitor not only Ukrainian, but also international web sources, TV, video hosting, radio, press, review sites, social networks, it is better to use the following services:Semantrum,Looqme,Youscan. These platforms only offer paid functionality, but all of them have a free demo period. You can try and choose exactly what is relevant to your company. All of them are powered by AI and offer a wide range of features. YouScan, for example, can recognize logos, objects, scenes, activity, and demographic information in images. Looqme allows you to create comparable dashboards (to compare performance results for different periods and find correlations between them). And Semantrum also offers daily or weekly email newsletters with a selection of your mentions.