The Power of Trust Badges in Convincing Hesitant Leads
Posted: Tue Jan 28, 2025 10:34 am
In the past, I’ve shared many tactics for connecting with buyers in an emotionally-connected way. Some examples include using empathy to get buyers to answer your toughest question, mastering the critical art of listening, connecting face-to-face, and personalizing your outreach.
Infusing personality into your sales motion is just as critical!
This means showing up authentically as gambling data laos yourself, a human being, in a way that transcends the business conversation. Of course, I’m not suggesting you kick off your cold calls by sharing your weekend plans or political views with your prospects. But things like showcasing your quirkiness, your charming sense of humor, your knowledge of psychology or home cooking, your office background, or a whimsical story about your kids or pet, are scientifically proven to enhance your sales performance.
There are two main reasons for this:
1. Open self-expression improves confidence, and confidence sells! Studies have shown that when someone acts confidently, it adds weight to their words. For example, researchers at Carnegie Mellon found that displaying confidence is more influential in establishing trust with buyers than domain expertise and past performance.
Infusing personality into your sales motion is just as critical!
This means showing up authentically as gambling data laos yourself, a human being, in a way that transcends the business conversation. Of course, I’m not suggesting you kick off your cold calls by sharing your weekend plans or political views with your prospects. But things like showcasing your quirkiness, your charming sense of humor, your knowledge of psychology or home cooking, your office background, or a whimsical story about your kids or pet, are scientifically proven to enhance your sales performance.
There are two main reasons for this:
1. Open self-expression improves confidence, and confidence sells! Studies have shown that when someone acts confidently, it adds weight to their words. For example, researchers at Carnegie Mellon found that displaying confidence is more influential in establishing trust with buyers than domain expertise and past performance.