What is SEO?
Posted: Tue Jan 28, 2025 10:39 am
SEO is an abbreviation for Search Engine Optimization, and refers to measures taken to ensure that a website appears at the top of search results on search engines (Google, Yahoo!, etc.) .
For example, you could include keywords that you think will be searched for in your articles, or be conscious of how you write your articles so that they appear at the top of search results.
Furthermore, among the many web marketing methods available, SEO has the unique feature of being able to produce extremely significant results , and it is possible president email database for SEO measures to significantly increase a company's sales.
These measures aimed at getting your website to rank highly in search results are known as SEO.
Benefits of SEO
The main benefits of SEO are as follows:
1. Increased traffic from search engines
2. Improved branding for your company
3. Become an asset
4. Allows you to attract customers at low cost
We will explain each one in detail.
Increased traffic from search
Achieving a high search ranking will increase search traffic.
The reason is that when people search, the vast majority of people only read articles that are displayed at the top of the search results. Therefore, by displaying articles that have not been able to achieve a high ranking in search results at the top of the results, they will catch the attention of many users .
For example, when it comes to articles ranked in the top 10 search results, it is said that simply moving up one position can double the number of visitors to the article , which shows how much of a difference a single position can make.
As a result of implementing SEO measures on our website, the number of visitors increased by about 1.5 times in about two months, although I cannot show you specific figures.
In this way, increasing search traffic is one of the benefits of SEO measures.
It will have a branding effect on your company.
This is related to the first benefit, but it can also have a branding effect on your company .
By having more users view the blogs written by your company, you will be able to convey the appeal of your company and introduce your services to more users .
For example, if an article about web marketing written by our company ranks highly, we will be able to introduce the web marketing support our company provides to people who have become interested in web marketing through that article.
As such, the second benefit of SEO measures is that they have a branding effect on your company.
Become an asset
Being ranked highly in search results can be a considerable asset to your company.
Although search engine algorithms may change and the criteria for selecting articles to appear at the top of the search results may also change, once you have succeeded in ranking an article, a certain number of users will continue to visit that article, which in itself will be a considerable asset in terms of attracting customers .
This is the third benefit of SEO.
It is possible to attract customers at a reduced cost
If you can rank highly in search engines, you can significantly reduce the costs of attracting customers.
The reason is that people who search on search engines tend to be much more interested than users who come in through web ads, so by ranking high in search results, you can attract a lot of high-quality users. , which will make other advertising unnecessary.
For example, if your company's articles appear at the top of search results, the need for listing ads becomes less.
In this way, the fourth benefit of SEO measures is that they make it possible to reduce the costs of attracting customers .
Disadvantages of SEO
The main drawbacks of SEO are as follows:
1. It takes a certain amount of time to produce results.
2. It requires human resources
. 3. There is a possibility of failure .
We will explain each one in detail.
It takes some time to get results
If SEO does produce results, it will have a significant effect , but it will take at least three months. , but it will take
The reason for this has to do with Google's algorithm. For example, when you launch a company blog, even if you write a high-quality article that meets users' needs from the very first article, it will take time for Google to determine that the article is good .
As a guideline, it is said that you need to start by posting around 100 articles , which shows that Google is becoming very careful in selecting high-quality articles.
This is one of the drawbacks of SEO.
Human costs are required
It takes a certain amount of human resources to continue writing articles with SEO optimization. requires
This is because there is a lot of information to know about SEO.
When I, the author of this article, first started writing articles, I studied SEO techniques as I wrote them, but if I wanted to write an article aiming for a relatively high ranking, it would take me one to two days to decide on a theme, think about what to write, and finish writing the article.
You can probably imagine that it takes a lot of time and effort to sustain that and achieve results .
This is the second drawback of SEO.
There is a chance of failure
After all, not everyone who tries SEO will succeed. will be successful .
This is because there are a lot of people who want to use SEO to make their articles appear at the top of the search results, and as a result, the number of competitors is naturally extremely high. , so the reality is that the physical chances of achieving a high ranking are low.
For example, it is often the case that it is reckless to choose a particular article because there are already so many strong competitors in the top rankings .
For example, you could include keywords that you think will be searched for in your articles, or be conscious of how you write your articles so that they appear at the top of search results.
Furthermore, among the many web marketing methods available, SEO has the unique feature of being able to produce extremely significant results , and it is possible president email database for SEO measures to significantly increase a company's sales.
These measures aimed at getting your website to rank highly in search results are known as SEO.
Benefits of SEO
The main benefits of SEO are as follows:
1. Increased traffic from search engines
2. Improved branding for your company
3. Become an asset
4. Allows you to attract customers at low cost
We will explain each one in detail.
Increased traffic from search
Achieving a high search ranking will increase search traffic.
The reason is that when people search, the vast majority of people only read articles that are displayed at the top of the search results. Therefore, by displaying articles that have not been able to achieve a high ranking in search results at the top of the results, they will catch the attention of many users .
For example, when it comes to articles ranked in the top 10 search results, it is said that simply moving up one position can double the number of visitors to the article , which shows how much of a difference a single position can make.
As a result of implementing SEO measures on our website, the number of visitors increased by about 1.5 times in about two months, although I cannot show you specific figures.
In this way, increasing search traffic is one of the benefits of SEO measures.
It will have a branding effect on your company.
This is related to the first benefit, but it can also have a branding effect on your company .
By having more users view the blogs written by your company, you will be able to convey the appeal of your company and introduce your services to more users .
For example, if an article about web marketing written by our company ranks highly, we will be able to introduce the web marketing support our company provides to people who have become interested in web marketing through that article.
As such, the second benefit of SEO measures is that they have a branding effect on your company.
Become an asset
Being ranked highly in search results can be a considerable asset to your company.
Although search engine algorithms may change and the criteria for selecting articles to appear at the top of the search results may also change, once you have succeeded in ranking an article, a certain number of users will continue to visit that article, which in itself will be a considerable asset in terms of attracting customers .
This is the third benefit of SEO.
It is possible to attract customers at a reduced cost
If you can rank highly in search engines, you can significantly reduce the costs of attracting customers.
The reason is that people who search on search engines tend to be much more interested than users who come in through web ads, so by ranking high in search results, you can attract a lot of high-quality users. , which will make other advertising unnecessary.
For example, if your company's articles appear at the top of search results, the need for listing ads becomes less.
In this way, the fourth benefit of SEO measures is that they make it possible to reduce the costs of attracting customers .
Disadvantages of SEO
The main drawbacks of SEO are as follows:
1. It takes a certain amount of time to produce results.
2. It requires human resources
. 3. There is a possibility of failure .
We will explain each one in detail.
It takes some time to get results
If SEO does produce results, it will have a significant effect , but it will take at least three months. , but it will take
The reason for this has to do with Google's algorithm. For example, when you launch a company blog, even if you write a high-quality article that meets users' needs from the very first article, it will take time for Google to determine that the article is good .
As a guideline, it is said that you need to start by posting around 100 articles , which shows that Google is becoming very careful in selecting high-quality articles.
This is one of the drawbacks of SEO.
Human costs are required
It takes a certain amount of human resources to continue writing articles with SEO optimization. requires
This is because there is a lot of information to know about SEO.
When I, the author of this article, first started writing articles, I studied SEO techniques as I wrote them, but if I wanted to write an article aiming for a relatively high ranking, it would take me one to two days to decide on a theme, think about what to write, and finish writing the article.
You can probably imagine that it takes a lot of time and effort to sustain that and achieve results .
This is the second drawback of SEO.
There is a chance of failure
After all, not everyone who tries SEO will succeed. will be successful .
This is because there are a lot of people who want to use SEO to make their articles appear at the top of the search results, and as a result, the number of competitors is naturally extremely high. , so the reality is that the physical chances of achieving a high ranking are low.
For example, it is often the case that it is reckless to choose a particular article because there are already so many strong competitors in the top rankings .